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“Seize the Day” diamond ad campaign launches

“Seize the Day” diamond ad campaign launches The “Seize the Day” holiday campaign targets men and is meant to drive diamond demand. This is an example of one of the ads that will run as part of it. London--De Beers and its diamond brand Forevermark have launched their call-to-action holiday advertising campaign that is designed to increase consumer demand for diamonds across the board this holiday season.  The “Seize the Day” ads target men and feature “bold, c Read More »

Cindy’s TrendTracker: Gothica

Cindy’s TrendTracker: Gothica Every once in a while we all want to take a walk on the wild side, and jewelry designers are no different. Before the holiday season settles in, let’s celebrate the inner rebel and champion the rock ‘n’ roll spirit. Here are 13 designs that celebrate originality. Read More »

Signet reports 3 percent increase in Q3 comps

Signet reports 3 percent increase in Q3 comps Kay Jewelers stores posted a 7 percent increase in same-store sales in the third quarter, with branded bridal jewelry and “Ever Us” two-stone rings performing particularly well, parent company Signet reported Tuesday. Akron, Ohio--Signet Jewelers Ltd. posted a 3 percent increase in same-store sales in the third quarter, with revenue meeting expectations in what CEO Mark Light described as a “choppy retail environment.” Read More »

Tiffany sees third quarter comps fall

Tiffany sees third quarter comps fall While Tiffany’s overall sales were slow in the third quarter, the retailer reported strong sales of gold fashion jewelry worldwide with its T collection (pictured here) particularly popular. New York--Despite sales growth in Canada and Latin America, weak tourist spending in the United States resulted in a poor third quarter in the Americas for Tiffany & Co., the retailer reported Tuesday. The New York-based retailer’s same Read More »

Movado’s Q3 sales slip 2 percent

Movado’s Q3 sales slip 2 percent Earlier this month Movado Group introduced its first smartwatches, which Chairman and CEO Efraim Grinberg said help to “position us well for the upcoming holiday season.” Pictured here is the “Simply intelligent-Movado Motion” Museum Sport watch for men. Paramus, N.J.--Though sales and income both fell in the third quarter for Movado Group, Chairman and CEO Efraim Grinberg called the company’s results “solid,” driven by both Movado Read More »

Seize the Day

Seize the Day The “Seize the Day” campaign comes after De Beers announced earlier this year that it would bring back its “A Diamond is Forever” marketing campaign.  Print Seize the Day The ads are designed to specifically target the male shopper and drive diam Read More »

Rocks On: Paraiba tourmaline

Rocks On: Paraiba tourmaline This 4.73-carat copper-bearing tourmaline from Mozambique is selling for $42,660 online. (Photo courtesy of Jerry Gil & Co.) New York--In the little less than three decades since its discovery, Paraiba tourmaline has surpassed a great number of other gemstones in popularity.  One look at the gemstone is all it takes to understand why; its turquoise to green colors are unrivaled.  The industry and consumers alike have one man to t Read More »

Gemfields Q1 ruby output plummets

Gemfields Q1 ruby output plummets Gemfields ruby and corundum production dropped sharply in the first quarter as the gemstone miner focused on areas of higher quality alluvial resources. London--Colored gemstone miner Gemfields reported that ruby and corundum production from its Montepuez ruby mine in Mozambique plummeted in the first quarter ended Sept. 30, with output down 83 percent year-over-year to 500,000 carats. Yet the company reported that volume of hi Read More »

5 tips on getting more sales out of social media

5 tips on getting more sales out of social media New York--When the holiday season rolls around, social media can be a great way to reach even more customers and boost sales. But it’s important that retailers don’t use it to just post pictures of the jewelry they carry or announce a sale; social media requires a little more effort and thought to ensure it’s not only reaching existing customers but also reaching potential future customers and building relationshi Read More »

Gemstone Spotlight: Imperial Pearl

Gemstone Spotlight: Imperial Pearl A player in the pearl industry for more than 100 years, Imperial Pearl continues to bring new and innovative designs into the fold.  This year, the brand enjoyed a successful venture into rose gold, matching the metal with its natural pink Windsor pearls in modern and fresh settings. Imperial’s latest designs also are on-trend: front-back pearl studs, Y necklaces and more, proving that pearls can be the perfect fit for today’s Read More »

Retailer combats reviewers-for-hire

Retailer combats reviewers-for-hire Boston--When it comes to online reviews, retailers may have more to worry about than customers who actually come into or do business online with their stores. In a blog post published last week , Lynelle Schmidt, Long’s Jewelers digital marketing coordinator, detailed a recent experience the Boston-based retailer had with a batch of fake Facebook reviews that it believes were purchased online by a competitor.   In the pos Read More »

3 holiday safety tips for customers

3 holiday safety tips for customers New York--The Jewelers Security Alliance already has reviewed the seven most common mistakes jewelers make in their stores when it gets crowded with shoppers in November and December. Now, here are three tips from Jewelers Mutual Insurance Company that retailers can follow and share with customers to help keep them safe when they are shopping in stores and/or traveling during the holiday season. Passing along these few Read More »

Column: The price of integrity

Column: The price of integrity Peter Smith, the author of “Hiring Squirrels: 12 Essential Interview Questions to Uncover Great Retail Sales Talent,” has spent more than 30 years building sales teams at retail and at wholesale. He currently is the president of Vibhor Gems. In visiting some retail stores in recent weeks, I have noticed a disturbing pattern on pricing. We have seen an uncomfortable number of examples of the retailer marking products up, beyond wh Read More »

Rocks On: Paraiba tourmaline

Rocks On: Paraiba tourmaline Vivaan’s Brazilian Paraiba tourmaline statement ring with diamonds set in 18-karat gold ($5,750) Print Rocks On: Paraiba tourmaline Vianna Brasil’s 18-karat white gold ear climbers with 0.85 carats of Paraiba tourmaline from Braz Read More »

What you might have missed

What you might have missed Lucara President and CEO William Lamb said the 1,111-carat diamond workers found Monday at the company’s Karowe Mine is “slightly smaller than a tennis ball.” This picture provided by Lucara shows how big the diamond is when compared to a loupe. New York--Here are the top five stories on from Nov. 15 to 21, according to Google Analytics. 1. 1,111-carat diamond found in Botswana The Type IIa stone is the second-l Read More »

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