Brilliant Earth Is Opening a Seattle Showroom
Set to open this summer, the location marks the brand’s 10th showroom.
The 1,400-square-foot space is in an outdoor shopping center in the city’s University Village neighborhood.
Shoppers can make an appointment to visit the showroom and try on different pieces of jewelry, but will receive their purchase at a later date, as most styles are made to order.
Brilliant Earth’s showrooms have samples of most styles in white gold, in sizes 6 or 9, and set with a round center gemstone. Visual representations of different styles are available.
Customers are encouraged to make an appointment before visiting the showroom. Virtual appointments are also available.
The showroom design mirrors the aesthetic of the brand’s Atlanta showroom, a look it calls “joyful luxury.”
The space features a glass storefront, large windows, white marble display cases, champagne metal trim, porcelain tile, and light wood finishes.
While the showroom has a neutral palette, chairs in the brand’s signature green add pops of color.
“The Seattle showroom places a large emphasis on bringing the brand to life,” said Beth Gerstein, Brilliant Earth’s co-founder and CEO, in a press release about the opening.
“We’re excited to connect with the Seattle community, providing customers the opportunity to enjoy the Brilliant Earth experience in an elegant and relaxed atmosphere.”
Customers with an appointment can check in with the concierge and wait in the welcome lounge, designed for comfortable browsing.
They also can wait at the expanded reception kiosk during service appointments. It also serves as a dedicated space for ring unboxings.
Jewelry specialists are available for one-on-one appointments in a private showroom.
Brilliant Earth’s other physical locations are in: Atlanta, Boston, Chicago, Denver, Los Angeles, Philadelphia, San Diego, San Francisco, and Washington D.C.
The company is expected to open two more showrooms, in Austin, Texas and Portland, Oregon, as per its website.
The Latest
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.
Sponsored by the Las Vegas Antique Jewelry & Watch Show
The Patek Philippe expert will serve as personal curator for the brand-focused company.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
The 553-square-foot shop is aboard the Carnival Jubilee cruise ship.
NDC filed a complaint against Skydiamond for use of phrases like “diamonds made entirely from the sky.”
John Carter received the AGS’s highest honor Tuesday afternoon at Conclave in Austin, Texas.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
LVMH said the company performed well despite an uncertain geopolitical and economic environment.
It’s ultra-feminine and filled with gold, pearls, and soft pastels.
Its updated book for mountings is also now available.
She has been with the organization since 2010, most recently serving as its chief officer of PR and industry relations.
Joyce’s Jewelry sued the bank after cybercriminals drained its accounts of nearly $1.6 million through a series of wire transfers.
He is remembered by loved ones for his loyalty, integrity, and kindness.
Hosted by Freeman’s | Hindman, the sale will take place May 7-8.
The auction house said all 24 timepieces offered in its underground sale of rare and avant-garde watches quickly found buyers.
From lab-grown diamonds and AI to the inevitable Taylor Swift mention, here are some of Conclave’s most intriguing educational offerings.
From cybersecurity liability to trade show coverage, insurance experts share tips on how to build the right policy.
The charm is a modern rendition of the evil eye amulet that has been worn for thousands of years.
Ahead of its trade show next month, TJS awarded free registration and accommodations to one jewelry professional and three students.
By the end of this year, SRK’s diamond manufacturing complexes will achieve net zero emissions, one of an impressive array of achievements.
Members can still sell lab-grown stones, it said, but only natural gems are allowed on the show floor.
He is remembered for his charisma, passion, integrity, kindness, and wit.
The retailer also appointed two new board members, avoiding a proxy fight from a potential buyer.
The bridal collection consists of 35 engagement rings and seven wedding bands.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
The family-owned jeweler has a new education section on its website dedicated to the history of diamond cutting.