A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Forevermark ‘pops up’ in NYC
This week in New York, De Beers held a “pop-up” sale for its Forevermark diamond brand in conjunction with GiltCity and Long Island couture retailer London Jewelers. For those of you who don’t know, pop-up events are a trendy new...
This week in New York, De Beers held a “pop-up” sale for its Forevermark diamond brand in conjunction with GiltCity and Long Island couture retailer London Jewelers.
For those of you who don’t know, pop-up events are a trendy new type of sale held by a specific brand that take place in a random space (not the brand’s store) for a short period of time (in Forevermark’s case, one day) and then disappear as quickly as they popped up.
Members of GiltCity, a private sale site that focuses on selling tickets to events and experiences in 10 major metropolitan areas worldwide, purchased tickets to the Forevermark pop-up party for $35. Once there, GiltCity members took the Forevermark Diamond Masterclass, which I took in London, and then had the chance to browse and shop the brand.
So, just who is De Beers reaching by going through GiltCity? The young, upwardly mobile, potential self-purchasers every retailer should be trying to get into their store.
According to Gilt demographics provided to National Jeweler, the average age of their customer is 20 to 39 and the gender breakdown is 70 percent female/30 percent male. A whopping 70 percent of those using the site have a household income of $100,000 a year or more.
It’s the perfect group to introduce to diamond jewelry and the perfect way to engage them: through a private sale site offering a limited-time event, both of which are extremely popular right now.
De Beers may no longer be the biggest diamond company in the world anymore but the firm that came up with “A Diamond Is Forever” still knows a thing or two about marketing.
The Latest
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.
Sponsored by the Las Vegas Antique Jewelry & Watch Show
The Patek Philippe expert will serve as personal curator for the brand-focused company.
The 553-square-foot shop is aboard the Carnival Jubilee cruise ship.
NDC filed a complaint against Skydiamond for use of phrases like “diamonds made entirely from the sky.”
John Carter received the AGS’s highest honor Tuesday afternoon at Conclave in Austin, Texas.
LVMH said the company performed well despite an uncertain geopolitical and economic environment.
B&D Sales and Service held a ribbon-cutting event for its new location in Cranston, Rhode Island.