Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Running away for Valentine’s Day
With Valentine's Day falling on a Thursday, it's the perfect opportunity for brand-new and well-seasoned lovers to escape to a romantic hideaway for an extended weekend. So what type of jewelry should a vacation-bound cupid shop for to make himself...
With Valentine's Day falling on a Thursday, it's the perfect opportunity for brand-new and well-seasoned lovers to escape to a romantic hideaway for an extended weekend.
So what type of jewelry should a vacation-bound cupid shop for to make himself or herself look extra enticing? Or even better, to spring on his or her Valentine at a ski resort or sunny, sexy locale?
Crystal pendants in sterling silver, gold-filled earrings with coral beads (see photo), titanium cuff links or stainless steel bracelets are on-trend and travel well.
Don't go flashy. The shinier the bauble the more likely it is to be lifted and pocketed, especially if luggage is going to be checked at the airport instead of carried on the airplane. And gift-wrapping jewelry before traveling could be a waste of time because the paper gets torn and tossed if the luggage needs to be searched.
Stashing bling in a jewelry roll that can be easily added to carry-on luggage is best. Instead of one lined in satin, suede or fur, try scaling down. Jewelry rolls with clear, plastic zip compartments make it easy for airport or hotel security to view what's inside if they need to. Not to mention, thieves might underestimate the value of jewelry placed in a budget-friendly roll.
In addition to passing these tips on to customers, jewelers may want to add a few travel-friendly jewelry rolls to their inventory.
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The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
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Sponsored by the Las Vegas Antique Jewelry & Watch Show
The Patek Philippe expert will serve as personal curator for the brand-focused company.
The 553-square-foot shop is aboard the Carnival Jubilee cruise ship.
NDC filed a complaint against Skydiamond for use of phrases like “diamonds made entirely from the sky.”
John Carter received the AGS’s highest honor Tuesday afternoon at Conclave in Austin, Texas.
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B&D Sales and Service held a ribbon-cutting event for its new location in Cranston, Rhode Island.
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Its updated book for mountings is also now available.
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