Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
It’s about time
The similarities between a Swiss-made timepiece and a Wimbledon champion or PGA Tour winner is excellence in performance, a concept that can be easily conveyed in an ad campaign. So why are watchmakers, who typically pursue endorsement deals with star...
The similarities between a Swiss-made timepiece and a Wimbledon champion or PGA Tour winner is excellence in performance, a concept that can be easily conveyed in an ad campaign. So why are watchmakers, who typically pursue endorsement deals with star athletes, now placing Hollywood heavy hitters in their ads?
With E! Online, Access Hollywood and Us Weekly inundating consumers with celebrity news, actors and singers have more recognition and likeability than ever before. Not to mention, the outlandish tales of A-listers' decadent lifestyles place the products they advertise even more in the spotlight.
After all, who doesn't imagine her caviar-conditioned hair blowing in the wind on a 2.2-acre Bermuda estate similar to the one Catherine Zeta-Jones calls home? Luxury jeweler DiModolo hopes we all see ourselves living as lavishly as Zeta-Jones now that she is the new face of its six-year-old brand, which will launch its first timepiece collection on Oct. 4, according to Women's Wear Daily.
The article on WWD.com also reports that Swiss watchmaker Omega has placed its global ambassador Nicole Kidman in the brand's U.S. ads for the first time. She'll appear on billboards and in the November issues of Vanity Fair, W and Gourmet wearing the Omega De Ville co-axial chronograph.
Now that the list of campaign faces for luxury watch brands reads like a "Who's Who in Hollywood," there's less guesswork behind the models in the ads. You probably just saw one in this summer's box office smash or recently saw another headed to jail for his second DUI. Don't worry Baume & Mercier; Kiefer Sutherland's indiscretion won't change the fact that men around the world long to emulate the attitude and style of 24's Jack Bauer.
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Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.
Sponsored by the Las Vegas Antique Jewelry & Watch Show
The Patek Philippe expert will serve as personal curator for the brand-focused company.
The 553-square-foot shop is aboard the Carnival Jubilee cruise ship.
NDC filed a complaint against Skydiamond for use of phrases like “diamonds made entirely from the sky.”
John Carter received the AGS’s highest honor Tuesday afternoon at Conclave in Austin, Texas.
LVMH said the company performed well despite an uncertain geopolitical and economic environment.
B&D Sales and Service held a ribbon-cutting event for its new location in Cranston, Rhode Island.
It’s ultra-feminine and filled with gold, pearls, and soft pastels.
Emily Highet Morgan and Emily Bennett have joined the agency’s team.
Its updated book for mountings is also now available.
She has been with the organization since 2010, most recently serving as its chief officer of PR and industry relations.
Joyce’s Jewelry sued the bank after cybercriminals drained its accounts of nearly $1.6 million through a series of wire transfers.