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Saks.com gives more than great face
The e-mail campaign for the new Saks.com boasts that the Web site is not "just pretty on the outside." The savvy cross- and pull-marketing tactics the retailer uses to boost online sales clearly demonstrate that it has earned bragging rights....
The e-mail campaign for the new Saks.com boasts that the Web site is not "just pretty on the outside." The savvy cross- and pull-marketing tactics the retailer uses to boost online sales clearly demonstrate that it has earned bragging rights.
After clicking any of several fashion shots on the homepage, you can roll over images of each model to view an itemized list of what he or she is wearing and how much it costs. Additional product categories have been added to the Web site, and each one includes a list of best-selling items.
Just in time for Mercedes-Benz Fashion Week in New York, a section titled "Front Row at the Shows" provides video coverage on and off the runway. Pics from each day of the event are displayed according to designer. From the same page, customers can click on a link to shop the designer's current collection at Saks.com.
With its recent relaunch, Saks.com has simplified the search for high-end goods online, giving luxury brands—which have already received a slap on the wrist for not making their merchandise available via the Web—a run for their money.
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She is remembered by loved ones as a “guiding force” behind the store and an active presence in her community.
The report shows that couples are searching for vintage and antique rings, gold jewelry, pearls, and colorful pieces.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
He’s remembered as a “font of passion,” leaving behind a legacy of dedication to his craft and community.
The first one will take place next month during the Jewelers of Louisiana’s and Mississippi Jewelers Association’s conventions.
The redesigned boutique features interactive displays and a workshop space for hands-on learning about watchmaking.
Ho Brothers offers scalable solutions for the future of custom jewelry.
There is a willingness to comply with new government-mandated regulations, with an insistence that they should be practical and realistic.
A combination of factors is driving growth in the industry despite the precipitous drop in prices across the board.
The zone’s modernization will enhance and increase India’s jewelry manufacturing capabilities while aiding small and mid-sized businesses.
By the end of this year, SRK’s diamond manufacturing complexes will achieve net zero emissions, one of an impressive array of achievements.
The company plans to invest $25 million in marketing initiatives to boost awareness around its namesake and licensed brands.
Optimism about the current state of the economy was offset by anxiety around inflation and the political environment.
The former WJA executive director is MFM’s new managing director.
DDG encourages retailers to educate customers on the positive impact of purchasing natural diamonds.
Highlighting the most iconic Tiffany collections, it’s inspired by the company’s late window designer, Gene Moore.
Jen Cullen Williams and Duvall O’Steen explore how jewelers can save time and money by using AI to analyze engagement and create content.
The retailer previously turned down an $8.4 billion offer in 2018.
The Florida store’s owner Miguel Gonzalez is retiring.
The lab stresses the importance of accurate identification, as the difference in price is “substantial.”
The brand also plans to expand its retail footprint from 138 to 200 stores over the next three years.
One is reserved for a NAJA member, the other for a non-member.
Longtime employees Carie Lehrke and Megan Mattice have received promotions.
Three guests joined National Jeweler and Jewelers of America to discuss trending time periods, spotting reproductions, and more.
Chris Clipper and Robert Lepere join the company with 50 years of combined experience.
The trendy, metallic earrings wink at classic spring colors.