Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
A ‘Rare’ Glimpse of Brilliance Coming to LA
L.J. West Diamonds is partnering with the Natural History Museum of Los Angeles County on an exhibition of natural colored diamonds called “Diamonds: Rare Brilliance.”
Los Angeles--A brilliant display of natural colored diamonds will be on view at the Natural History Museum of Los Angeles beginning next month.
Called “Diamonds: Rare Brilliance,” the exhibition is comprised of stones from the collection of New York-based L.J. West Diamonds, a company that’s been in the colored diamond business for nearly 40 years.
It is comprised of:
The Juliet Pink Diamond, an oval-shaped 30.03-carat fancy intense pink of VVS2 clarity that was cut from an estimated 90-carat rough from South Africa;
The Argyle Violet, the 2.83-carat oval shaped-diamond that is the biggest violet diamond to ever come out of Rio Tinto’s Argyle mine in Australia;
The Rainbow Necklace, which features more than 100 rare diamonds of all colors and weighs nearly 36 carats; and
The Victorian Orchid Vivid Purple Diamond, a 1.64-carat fancy vivid purple diamond of SI2 clarity (bought in partnership with and cut and polished by Rio Diamond Corp.).
Diamonds: Rare Brilliance begins Dec. 16 and runs through March 19, 2017.
In an interview earlier this month about his company’s purchase of the Argyle Violet, L.J. West Diamonds President Larry West said of the exhibition, “Nobody’s ever seen stones like this, and I think it’s important for them to be out there in the public domain. It makes it more real for people; it’s not just a story.”
The Natural History Museum of Los Angeles County is open daily from 9:30 a.m. to 5 p.m. For more details on visiting, go to NHM.org.
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