The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
Earlier Holiday Helps Boost Sales for De Beers
Rough diamond sales were up 8 percent year-over-year in the sixth sales cycle of the year thanks to different dates for Diwali.
Gaborone, Botswana--De Beers reported this week that rough diamond sales were up 8 percent year-over-year in its sixth sales cycle of the year.
The provisional total for rough stones sold both to sightholders and via its auction platform for the period ending July 31 was $572 million, compared with $528 million in the prior-year period.
De Beers Group CEO Bruce Cleaver said in a company statement said that an earlier-than-normal Diwali meant that many Indian diamantaires were making their pre-holiday purchases in this sales cycle instead of in the next one, as they normally do.
Diwali is the Hindu festival of lights and is scheduled to start on Oct. 18 this year. Last year, Diwali started Oct. 30.
Overall, Cleaver said the sixth sales cycle “maintained the trend of consistently good demand for De Beers rough diamonds across the product range.”
Additionally, the provisional figure for sales cycle five was revised upward by $11 million, from $530 million to $541 million.
Here’s a year-over-year comparison of rough diamond sales for De Beers so far this year.
The Latest
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
Sponsored by the Las Vegas Antique Jewelry & Watch Show
The Patek Philippe expert will serve as personal curator for the brand-focused company.
The 553-square-foot shop is aboard the Carnival Jubilee cruise ship.
NDC filed a complaint against Skydiamond for use of phrases like “diamonds made entirely from the sky.”
John Carter received the AGS’s highest honor Tuesday afternoon at Conclave in Austin, Texas.
LVMH said the company performed well despite an uncertain geopolitical and economic environment.
B&D Sales and Service held a ribbon-cutting event for its new location in Cranston, Rhode Island.
It’s ultra-feminine and filled with gold, pearls, and soft pastels.
Emily Highet Morgan and Emily Bennett have joined the agency’s team.
Its updated book for mountings is also now available.
She has been with the organization since 2010, most recently serving as its chief officer of PR and industry relations.
Joyce’s Jewelry sued the bank after cybercriminals drained its accounts of nearly $1.6 million through a series of wire transfers.
He is remembered by loved ones for his loyalty, integrity, and kindness.
Hosted by Freeman’s | Hindman, the sale will take place May 7-8.
The auction house said all 24 timepieces offered in its underground sale of rare and avant-garde watches quickly found buyers.
From lab-grown diamonds and AI to the inevitable Taylor Swift mention, here are some of Conclave’s most intriguing educational offerings.
From cybersecurity liability to trade show coverage, insurance experts share tips on how to build the right policy.
The charm is a modern rendition of the evil eye amulet that has been worn for thousands of years.