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The United States isn’t the only place where consumers will be seeing more diamond advertising this fall.
The Diamond Producers Association has unveiled the first two commercials for “Real is Rare,” the campaign designed to fuel millennial interest in diamonds.
The U.S. Jewelry Council will bring representatives from across the jewelry industry together to discuss transparency and detection.
Just a week after Lucapa turned up a 104-carat diamond at its Lulo project, an even bigger stone has emerged.
On long-term loan from the family who discovered it in Brazil, “The Ostro Stone” will be available for public viewing at the Natural History Museum starting Oct. 19.
The colored stone miner said revenue increased 13 percent to $193.1 million while net profit after taxes nearly doubled.
Gahcho Kué is expected to produce approximately 54 million carats of rough diamonds over its 13-year lifetime.
The 104-carat rock is a type IIa diamond of D color.
This time, the diamond mining company found a 104-carat chunk of white rough that is Type IIa and D color.
National Jeweler

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Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter and quarterly digital magazine. National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.