National Jeweler Network

Fashion

Erica Courtney introduces fashion jewelry for QVC

7/15/2011

Erica Courtney’s Diamonique and sterling silver pendant and chain ($182) includes a faceted simulated tourmaline and is part of the designer’s new QVC line, Love, Erica.

New York--Fine jewelry designer Erica Courtney has launched Love, Erica, a sterling silver and QVC Diamonique line for QVC.

Fine and now fashion jewelry designer Erica Courtney.

The Love, Erica collection includes bracelets, necklaces, earrings and rings, and is inspired by the designer’s couture line.

“My QVC pieces are designed with the same passion as my couture line,” Courtney said. “They’re just as glamorous, but more affordable for everyone.”

Courtney is not the first fine jeweler to expand her collections to include a fashion jewelry line with a major on-air retailer--Judith Ripka and Robert Lee Morris also feature jewelry on QVC.

Love, Erica is Courtney’s first lower priced fashion line, aside from a crystal collection and silver collection that was launched at the start of her career as a jewelry designer.