National Jeweler Network


Fabergé rolls out gemstone-centric ad campaign


Geneva--FabergÉ, which now is owned by mining company Gemfields, is introducing a new advertising campaign that focuses on the gemstones in the brand’s new line.

Called “The Art of Color,” the campaign will launch on a global level in October. Ads will run in Vogue, Harper’s Bazaar, W and Vanity Fair, among other publications.

Emeralds, sapphires, rubies, spinels and tsavorites will be the centerpieces of the campaign’s photos.

The gems are set in pendants shaped like the jewelry house’s signature eggs, multi-gemstone Emotion rings, cocktail rings and pieces from the Treillage collection.

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Gemstones from Gemfields PLC are included in some of the pieces.

Gemfields acquired the Russian jewelry house in January, giving the Zambia-focused mining company control over a direct-to-consumer luxury brand.

“The campaign provides a contemporary approach with a powerful and modern feel, capturing the house’s ethos of pure luxury, artistry and innovation,” FabergÉ said.