National Jeweler Network

Fashion

John Hardy debuts silver line for QVC

6/19/2013

New York--John Hardy has created an exclusive collection for QVC called Jai, which offers pieces made in sterling silver with 14-karat gold accents and semi-precious gemstones and pearls, ranging from $50 to $500.

The line debuted on QVC on May 30, and also is available at QVC.com.

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From the Jai collection, John Hardy’s sterling silver cuff with 14-karat gold accents ($290)

Jai means “heart” in Thai and “goodness” in Hindi. The line is curated by stylist and longtime John Hardy collaborator Scott Grimes. Rings, cuffs, bracelets and earrings are included in the collection, among other pieces.

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John Hardy’s sterling silver Bypass ring, with 14-karat gold accents and pearls ($164)

Hardy joins the growing number of designers who now sell their jewelry on a home shopping network. Erica Courtney, Jane Taylor and Kendra Bridel are among the designers who have deals with one of the networks, with Taylor and Bridel’s lines launching within the past year.

QVC posted a 5 percent sales increase in its most recent financial report for the first quarter, as well as a 2 percent rise in total revenue. The multi-channel retailer ranks No. 6 on National Jeweler’s 2012 list of $100 Million SuperSellers.