National Jeweler Network

Fashion

Marie Claire-branded jewelry launching in US

2/28/2013

Update: Shortly after this story was published, PrivateCollection&Co announced that Richline Group, the Berkshire Hathaway-owned jewelry manufacturer, marketer and distributor, would be the exclusive distributor of Marie Claire jewelry in the U.S. market.

New York--Move over, Elle. Marie Claire is bringing its branded line of jewelry, along with other products, to the United States market.

On Wednesday, PrivateCollection & Co, a new brand architecture firm with offices in Florida and Paris, announced that it is establishing “key licensing agreements” to expand the Marie Claire merchandise into the U.S. and Mexican markets. The publication already sells branded fashion, beauty and home dÉcor products through partnerships in Asia and Australia, generating $350 million in sales annually.

PrivateCollection & Co will be the exclusive licensing representative for Marie Claire watches and jewelry as well as for other products in other categories, including leather goods, eyewear and ready-to-wear fashions.

No details were immediately available on Wednesday regarding PrivateCollection & Co’s distribution partner in the Marie Claire jewelry venture or on price points for the jewelry and watches to be sold under the magazine’s name.

Marie Claire is part of the Hearst Corp.’s family of magazines. It is a women’s fashion magazine published in 26 countries and read by more than 15 million people worldwide, according to Hearst. French industrialist Jean Prouvost founded the magazine in 1937, with New York-based Hearst launching the U.S. edition in 1994.

The magazine’s branded products target urban, educated working women between the ages of 25 and 35 with mid- to high income levels.

Jewelry bearing the brand of another ladies’ fashion publication that also got its start in France, Elle, launched in 2002. The Elle line includes stainless steel and sterling silver jewelry as well as watches.

Price points for the Elle jewelry range from $50 to $2,000, and the line is sold at independent retailers throughout the U.S.