Kellie Pickler is the newest Pandora ambassador
June 09, 2014
Columbia, Md.--Country music artist and former American Idol contestant Kellie Pickler will be one of the faces featured in Pandora’s national advertising campaign in the United States this summer.
Pickler got her start on American Idol in 2006 before releasing four albums and winning the 16th season of ABC’s Dancing with the Stars.
She is an outspoken supporter of men and women serving in the U.S. military, and also has worked with charitable organizations including St. Jude Children’s Research Hospital, the American Lung Association, the American Cancer Society and the Wounded Warrior Project.
“Kellie is not only talented, she’s also a genuinely caring person, a loyal friend and a generous supporter of a number of charities, all qualities that exemplify the Pandora brand,” said Angel Ilagan, vice president of marketing for Pandora Americas. “We’re looking forward to telling her inspiring story and showcasing her inner beauty as part of this year’s summer campaign.”
Pickler will join Pandora’s current brand ambassadors, actress Alyson Hannigan, champion figure skater Gracie Gold and celebrity stylist Cristina Ehrlich, in promoting the brand’s jewelry in digital and print advertisements.
Pandora’s partnership with Pickler also will include a shopping spree sweepstakes and concert ticket promotion, which will roll out in August.
“I’m really looking forward to working with Pandora because they are a brand that celebrates and encourages the individual lives of women,” Pickler said.