National Jeweler Network

Celebrity Style

Pandora taps Alyson Hannigan for ad campaign

January 30, 2014


Alyson Hannigan appears on "How I Met Your Mother" and is also known for her role in "Buffy the Vampire Slayer" and in the "American Pie" movies.

Columbia, Md.--Actress Alyson Hannigan, one of the stars of CBS’ soon-ending series How I Met Your Mother, is the face of Pandora for spring 2014. 

The Washington, D.C.-born, Atlanta-bred actress will be featured in the brand’s print and digital advertisements in North America beginning on Mother’s Day. 

Angel Ilagan, vice president of marketing for Pandora Americas, said Hannigan’s positive attitude epitomizes the brand’s philosophy of celebrating womanhood and the unique qualities that make women extraordinary.

“Hannigan is most known for her comedic roles in both television and film, but what people don’t know is she is an avid supporter of numerous charities and a loving mother of two,” Ilagan said. “With more than 600 charms that Pandora offers, we hope to help tell Alyson’s story and showcase some of her unforgettable moments, both on- and off-screen.”

Last summer, Pandora named U.S. figure skating national champion Gracie Gold, who will compete in the upcoming Winter Games in Sochi, Russia, as a brand ambassador.