Yurman reunites with Kate Moss for fall campaign
August 13, 2014
Model Kate Moss will be the face of David Yurman’s fall 2014 advertising campaign, “Enduring Style.” The English model also has shot campaigns for Calvin Klein, Chanel and Christian Dior.
New York--Model Kate Moss has returned as the face of David Yurman, and will appear in the brand’s “Enduring Style” advertising campaign that will appear in print and online outlets around the world this fall.
Moss first began working for Yurman in 2004, a partnership that came to a halt in 2011 after she shot ads for Parisian brand Fred that Yurman called “embarrassingly similar” to his own.
Brazilian model Gisele Bündchen was the face of the brand’s fall 2012 campaign, with the brand noting they choose Bündchen for her “embodiment of natural beauty and style.”
Last year, Yurman tapped Sports Illustrated swimsuit model and actress Kate Upton for its “Beauty in Contrast” campaign, which also featured French model Anais Mali, Dree Hemingway (great-granddaughter of famed writer Ernest Hemingway) and Romanian model Catrinel Marlon.
Despite the allegedly not-so-amicable past split, the brand said the 2014 campaign with Moss “celebrates the 10-year collaboration between the supermodel, the photographer (Peter Lindbergh) and David Yurman.”
The campaign will feature black-and-white images of Moss shot from 2004 to today, wearing pieces from Yurman’s Cable Buckle, Hampton Cable and Venetian Quatrefoil collections, as well as jewelry from the recently launched Starburst and Petite Pavé lines.
“In combining past and present, the brand illustrates its timeless sophistication and ageless elegance,” David Yurman said.