National Jeweler Network

Style Trends

Alex and Ani introduces Olympic bangles

January 28, 2014


Alex and Ani’s Olympic-themed bangles depict skiing, ice hockey, ice skating and sledding, along with a snowflake charm. The collection is available at the brand’s retail locations, on its website and at TeamUSAShop.com.

New York--As part of a partnership with the United States Olympic Committee, jewelry brand Alex and Ani will release five bangles with different charms commemorating the upcoming 2014 Olympic and Paralympic Winter Games in Sochi, Russia.

The bangles, which retail for $32, are made from recycled materials and are available in the brand’s two signature finishes, “Russian gold” and Russian silver.” The pieces are part of Alex And Ani’s new Team USA Winter collection.

The collection is the latest project of Alex and Ani’s Affinity division, which collaborates with like-minded organizations to create exclusive bangle designs. Two years ago, the brand was licensed to design the Official Team USA charm for the 2012 Summer Games in London.

A portion of sales from the Team USA Winter collection will support the U.S. Olympic Committee’s mission of training, entering and funding U.S. Olympic and Paralympic athletes and hopefuls.

“We are pleased to continue our relationship with Alex and Ani as a U.S. Olympic family licensee. The Team USA Winter collection is a manifestation of the strength and excellence of Team USA, and fans can once again proudly support U.S. athletes with each purchase of an Alex and Ani Team USA charm,” said Peter Zeytoonjian, managing director of marketing at the U.S. Olympic Committee.

Headquartered in Cranston, R.I., Alex and Ani is a lifestyle brand that prides itself on offering eco-friendly jewelry made in America.

The brand was identified as one of America’s fastest-growing private companies in Inc. Magazine’s 2013 500|5000 list, which ranks independent, for-profit companies based on percentage revenue growth over the span of three years.