National Jeweler Network

Style Trends

Avilan pairs with designers for ‘sustainable’ style

February 06, 2014

New York--Diamond wholesale company Avilan has launched a new program that pairs socially aware jewelry designers with its “recycled” diamonds, meaning previously owned stones that haven’t just emerged from any of the world’s mines.

Called “Sustainable in Style,” the program offers designers an alternative to newly mined stones with its “Storied Diamonds,” which are verified by SCS Global Services, a third-party sustainability certifier. 

Avilan’s Storied Diamonds are authenticated from validation of the source to the consumer’s hands, with transparent supply chain screening and tracing practices, Avilan said. SCS Global Services also independently confirms the diamonds are held to the highest standards of responsible sourcing.

Designers and brands currently working with the Sustainable in Style program are Jennifer Dawes of Dawes Design, Megan Thorne of Megan Thorne Fine Jewels, Toby Pomeroy, Rebecca Overmann Jewelry and Sofia Kaman for Kamofie.

These designers are using Storied Diamonds for individual pieces and capsule collections in the bridal, fashion and fine jewelry categories.

“Working with earth-friendly materials has always been a goal for me, as it is with most of my clients. It has been challenging to find certified sustainable sources of diamonds. Avilan is the perfect partner for my latest collection of vintage-inspired engagement and wedding rings,” Kaman said.

Overmann, Dawes Designs and Megan Thorne Fine Jewels exhibited their Avilan pieces in the Handmade section of the New York NOW show, which concludes today at the Jacob K. Javits Convention Center in New York. New York NOW is now owned by Emerald Expositions, the parent company of National Jeweler as well as the JA New York and Couture shows.

“It was natural for us to join forces with these relevant artisans whose values are in sync with our own. These designers understand the desire of today’s savvy consumers for beautiful, sustainable jewelry,” said Jana Hadany, vice president of marketing at Avilan. “Our commitment is to provide a responsible choice that is beyond conflict-free by being socially and environmentally sound.”