Lagos taps fashion blogger to promote collection
February 26, 2014
Blogger Kim Pesch will promote Lagos’ new 18-karat Covet collection on her blog, Eat. Sleep. Wear. Photo credit for Pesch: Blake Lapides
New York--Fashion and accessories writer Kimberly Pesch will be promoting Lagos’ new Covet line on her blog, Eat. Sleep. Wear.
This is the first blogger collaboration for Lagos, and is part of the brand’s larger marketing and communications program.
Lagos will work with Pesch over the next one to two months to style and promote the 18-karat gold Covet line, which feature accents of rubies, sapphires and diamonds in thin, stackable bracelets, tassel pendants and other feminine pieces.
Pesch will feature the collection on her blog as well as across her social media platforms, including Twitter, where she has more than 25,000 followers. Lagos will cross-promote these posts on their social media accounts as well.
“Lagos is thrilled to be partnering with Kim Pesch of Eat. Sleep. Wear. to promote our new Covet collection. She exudes strength, integrity and intelligence. There is no question: the Lagos woman will resonate with her effortless styling techniques,” said Lagos Marketing Director Isabelle Scarchilli.
Bloggers have begun to achieve a degree of notoriety and influence among fashion brands and companies in the past few years.
Tacori tapped blogger Wendy Nguyen for a design collaboration last year, and T.J. Maxx introduced the “Rock Your Favorite Spring Trend” blogger challenge last spring to connect readers with local stylists and bloggers.