National Jeweler Network

Style Trends

Pa. retailer introduces yellow diamond line

November 22, 2013

Bernie Robbins Jewelers just introduced a private-label collection of yellow diamond engagement rings. They’re set in 18-karat gold, with prices starting at just under $7,000.

Click through to see a few of Bernie Robbins' yellow diamond engagement rings

Philadelphia--After seeing a growing number of celebrities donning yellow diamond rings and anticipating the trend is here to stay, Bernie Robbins Jewelers has released its own line of natural yellow diamond engagement rings.

Rings in the Pennsylvania and New Jersey retailer’s private-label collection are all set in 18-karat gold, and prices start at just under $7,000. The company said the price point is meant to allow more consumers the chance to participate in the trend.

“Fashion-forward consumers, whether based in Hollywood or in the local Philadelphia region, are all craving something different and this very special, rare diamond is on the top of their list,” said co-owner Harvey Rovinsky.

“People want to wear ‘sunshine’ on their finger every day, and this new collection will present the opportunity for all of our customers, no matter their age or income, to embrace what we feel is the next big wave in engagement rings.”

The collection debuted in October and is available exclusively in four of the five Bernie Robbins locations--Marlton and Somers Point, N.J., and St. Davids and Newtown, Pa.

Bernie Robbins’ flagship location is the Somers Point store, and the retailer also operates the Hearts on Fire in store in King of Prussia, Pa., which opened in October.