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Pandora rolls out NFL-themed charms

By Hannah Connorton

April 29, 2014

Pandora’s NFL helmet charms (left) are sterling silver and 14-karat gold and retail for $160 each while the dangle charms are sterling silver and retail for $65. The charms pictured here represent the Seattle Seahawks, who won the last Super Bowl.

Columbia, Md.--Pandora has teamed with the National Football League to offer a collection of charms that represent each of the league’s 32 teams.

The line will be available at Pandora retailers this Thursday, as well as in select stadium shops and on the NFL’s online store, NFL Shop.

NFL team logos will be engraved on the brand’s sterling silver and 14-karat gold football helmet charms ($160) and on the sterling silver dangle charms ($65).

“Women sports enthusiasts are just as passionate about their favorite teams as men, and we’re thrilled to offer NFL-themed charms for our consumers,” said Beth Moeri, senior vice president of merchandising at Pandora Americas. “Our brand is all about giving women the opportunity to create their own jewelry look with the hundreds of charms available.”

Pandora first made a move to allow female customers to show their team spirit when it launched a collection of Major League Baseball charms last year.

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The brand since has added new charms to the MLB line.

“We received a countless number of positive responses from our retail partners and consumers,” Moeri said of the MLB charms. “This has been a long-time request.”