National Jeweler Network

Style Trends

Tacori debuts bracelet it designed with blogger

November 07, 2013


Tacori’s new “Promise” bracelet is available in four different styles, with the price ranging from $690 to $5,990.

Los Angeles--Tacori has revealed its new “Promise” bracelet, a sterling silver and gold design it created in collaboration with fashion blogger Wendy Nguyen.

The bracelet’s design includes a stainless steel Tacori key, which symbolizes the promise made, and can be used to fasten and unfasten it.

The bracelet, which has 18-karat gold accents, retails for $2,390.

The design also is available in 18-karat rose and yellow gold ($5,990) and sterling silver with no gold accents ($690).

Tacori first began its partnership with Nguyen, who pens the Wendy’s Lookbook blog, last May when they named her as a brand ambassador. She is the first blogger to serve as a face for the brand, and also is the first person to create a collaborative piece with Tacori ever.

Accompanying the release of the bracelet is a behind-the-scenes video on the making of the bracelet, which features Nguyen, and a film by Nguyen called “The Promise,” which follows the journey of one couple.

The Promise bracelets are available on the Tacori website, the Wendy’s Lookbook website and through the brand’s blue diamond, platinum and gold partners through March. After March, the pieces will become available to Tacori’s 400-plus retailers.