The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
NYJDI to Host Business Classes for Designers
The trilogy of courses will focus on marketing, branding, sales and writing a business plan.
The classes are “Jewelry Marketing and Branding,” “Increase Your Jewelry Sales,” and “Business of Jewelry Design.”
The classes are intended to build upon one another. It’s the first time NYJDI, which normally offers standalone courses, has created such a curriculum.
“Budding jewelry designers are very passionate about their designs and put the majority of their energy into creating amazing pieces. Unfortunately, they struggle to fully launch their careers because they lack the business skills to do so,” said Jenine Lepera Izzi, NYJDI creative director.
“A successful designer will spend 20 percent of their time designing and 80 percent of their time running their business. We strive to make sure our students learn how to design jewelry, as well as learn how to run a successful business.”
"Jewelry Marketing and Branding" is an eight-session course that will be held on Thursday evenings beginning March 9 and concluding April 27.
Taught by Vashti de Verteuil, a professor at Parsons, The New School for Design, and owner of Gallery Vercon, the course will teach students the difference between marketing and branding and how to create a successful brand story through techniques like emotional marketing and targeted marketing.
Following this course is the "Increase Your Jewelry Sales" course, led by another Parsons professor, Nancy Klein. This course will also run on Thursday evenings, beginning May 4 and ending June 22.
Klein said: “Sales and marketing go hand-in-hand. Students will be inspired to launch their brand with the skills needed to make it happen. In the course, they will learn the tools to jump-start their business.”
Topics covered will include establishing brand reputation, how to increase perceived value and how to gain and sustain market value.
The trilogy of courses will conclude with “Business of Jewelry Design,” also taught by de Verteuil.
It will examine all aspects of setting up a business, from legal requirements to writing a business plan.
The dates for this course have yet to be announced.
Each class will be held at NYJDI’s Diamond District campus in Manhattan. The cost to take all three is $1,675 but the courses also can be done separately if someone feels that they only need to take one or two of the classes.
Here is the cost breakdown per class:
Jewelry Marketing and Branding, $550;
Increase Your Jewelry Sales $575; and
Business of Jewelry Design, $550.
To learn more about the classes, contact NYJDI at 212-777-5393 or email info@nyjdi.com.
The Latest
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
The announcement came as the company reported a 23 percent drop in production in Q1.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.
Sponsored by the Las Vegas Antique Jewelry & Watch Show
The Patek Philippe expert will serve as personal curator for the brand-focused company.
The 553-square-foot shop is aboard the Carnival Jubilee cruise ship.