By Michelle Graff
February 18, 2014
New York--The idea behind Laurence Bruyninckx’s bridal jewelry is to keep customers coming back for years to come.
The Antwerp-based newcomer is the creator of LX, a line of bridal jewelry divided into four collections: Embrace, Enthrall, Entwine and Enrapture.
All inspired by the joining of two people, the rings evolve as a couple’s relationship grows over time. Customers can start with a simple solitaire and build upon it, adding diamond-set ring guards and pavé eternity bands to mark life’s milestones, such as the birth of children or significant anniversaries.
All of the rings designed by Bruyninckx (pronounced BROO-nicks) are available in platinum as well as 18-karat rose, white or yellow gold.
The diamonds are, at minimum, F or G color, VS2 clarity, and the collection is distributed by Chicago-based IGC Brand Services, a division of Belgian diamond company IGC Group, a De Beers sightholder. IGC Brand Services donates a portion of all sales to Washington-based Global Giving, an organization that funds high-impact social and environmental programs in the developing world.
For more information, visit Bruyninckx’s website, LX-Antwerp.com, or contact Helen Shelton at Finn Partners, firstname.lastname@example.org or 212-593-6443.
Click through this slideshow to see LX’s designs. Prices given are retail prices for the rings in platinum. Unless otherwise noted, the prices given do not include the center stone as sizes can vary depending on the customers’ desire.