Retailer Talk: My recent lesson in media buying
Spending a total of four hours with a media buying consultant resulted in a statistical epiphany, so to speak, for one Pennsylvania retailer, changing the way he divvies up his budget among radio, broadcast television and cable.
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Engaging in social media, participating in trade shows and developing a consistent campaign are among the factors designer Kara Ross attributes to her success.
Jewelers for Children announced that a number of big industry players have signed on to be sponsors for its 2014 Rings of Strength event in Las Vegas.
A slew of new websites for companies including the International Gemological Institute, Mastoloni and Frederic Duclos are among the recent web developments in the industry.
Online trading platform Polygon will sponsor and have a presence at multiple U.S. Antique Shows this year and in 2015, giving attendees tours of the website and explaining membership opportunities.
Saul Gottlieb, a Holocaust survivor who immigrated to the United States in 1948 and started his own diamond company, has died at the age of 88.
A Utah-based company that specializes in treated colored diamonds is adding another hue to its palette: Radiant Orchid, Pantone’s 2014 Color of the Year.
Loose diamond supplier and jewelry manufacturer International Diamond Distributors is now providing retailers with a private label credit card service they can offer to customers.
Jewelers of America is asking retailers to complete its annual Cost of Doing Business survey, which opened Monday and can be taken online.
Hamilton Jewelers has launched a digital contest to give consumers the opportunity to tell why their mother is the greatest and win her a Mother’s Day present.