National Jeweler Network



Retailer combats reviewers-for-hire

When Long’s Jewelers racked up 100 fake one-star reviews on Facebook in just a few days, they found some people are willing to post and profit from untrue reviews. Here’s what they did about it.


5 tips on getting more sales out of social media

Likeable Local’s Vice President of Marketing Nicole Kroese and National Jeweler Editor-in-Chief Michelle Graff give advice on how retailers can best use their social media channels to optimize sales this holiday season. 


JA New York hires retailer liaison

Judy Karlin-Grant has been hired as the retailer liaison for the JA New York shows, spearheading the Hosted Buyer program and serving as the main point of contact for jewelers.



NY retailer gets practical for Black Friday

After a harsh winter last year, Lily & David Fine Jewelry in Saratoga decided it was going to boost its Black Friday promotions by giving customers things they not only want, but likely need.


What you might have missed

Here are the top five stories published on last week, according to Google Analytics.


JA certifies 133 jewelers in 2015

Jewelers of America announced Thursday that it has certified 133 professionals in the sales, management and bench professional areas this year, more than double the amount it certified last year.


After 3 decades, G. Thrapp to close its doors

Founder Gary Thrapp, who opened G. Thrapp Jewelers in Indianapolis in 1984, is set to retire and will close his store in the coming months.


Va. retailer Fred Burke Sr. dies at 88

Burke, who co-founded Burkes Fine Jewelers in Kilmarnock, Va. with his wife in 1969, passed away late last month.


Holiday shoppers getting a head start

Specifically, it’s the 25 to 44 year olds who are making the largest dents in their shopping lists, possibly using this time to make self-purchases.