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Jewelers, is your store playful, inspiring or authoritative on Facebook, Instagram, etc.? Mike Farrell helps you figure it out.
Here are the top five stories published on NationalJeweler.com for the week of April 3 to 9, according to Google Analytics.
The 81-year-old New York City jeweler will close its doors on April 16, after which it will only operate digitally.
Likeable Local’s Mike Farrell says that in order to find the answer, jewelers first need to ask themselves two other questions.
Presented by Likeable Local, the online learning session is scheduled for April 7 at 1 p.m. Eastern time.
Next week, Likeable Local will hold a webinar featuring CEO Dave Kerpen, who will teach jewelers how to get the most out of their social media to advertise their businesses.
Jewelers can learn a lot from the way Taco Bell, Boomba Racing and the World Wildlife Fund use Snapchat, Likeable Local’s Mike Farrell writes.
The latest report from Karus Chains shows that the number of Google searches for gold and silver jewelry made on mobile devices increased 100 percent worldwide in 2015, and was up 110 percent in the United States.
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Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter and quarterly digital magazine. National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.
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