A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
New Account Exec Joins Fruchtman Team
Sena Mourad-Friedman, who has extensive marketing and advertising experience, will manage many of the marketing agency’s existing client accounts as well as secure new business.
Mourad-Friedman has extensive marketing and advertising experience, particularly in the television industry. She began her professional career in 1987 as owner of Folio Talent, a Toledo-based talent and modeling agency, and afterward was appointed special projects coordinator, and later account executive, at WNWO, a regional Ohio TV station.
She went on to work in account executive, marketing and managerial roles at Toledo’s ABC affiliate Channel 13, Buckeye CableSystem WT05 and CBS 62 in Detroit. Most recently, Mourad-Friedman was the director of development for the Toledo Fair Housing Center.
“All the different paths I’ve been on were preparing me and giving me what I need to embrace my passion, helping businesses grow,” Mourad-Friedman said. “To me, that’s the heart of marketing and advertising.”
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