New York--Jewelers of America is continuing its educational webinar series with presentations on having a successful holiday season and social media, plus an update on the upcoming election.

The next webinar in JA’s series, “Consumer Path to Purchase: Jewelry Shopper Insights & How Financing Drives Sales and Traffic” is scheduled to take place Sept. 8. Mike Bagull and Shelly Schulz of Synchrony Financial will lead the discussion.

On Sept. 21, Haake Fetzer Managing Director Chris Fetzer, jeweler Jenny Caro and JA’s Director of Public Affairs and Education Susan Posnock will hold a session on legislative advocacy that will include an update on the 2016 elections.

“Essential Training for a Successful Holiday Season,” presented by Janice Mack Talcott of Janice Mack & Associates and Debbie Hiss, owner of Debbie Hiss Consulting, is scheduled for Oct. 13 while a webinar on social media headed by Dave Kerpen of Likeable Local is slated for Nov. 2.

All webinars take place at 1 p.m. EST.

They are offered exclusively to JA member stores and their employees as a free benefit of membership.

JA members can view the webinar series schedule and pre-register at Jewelers.org.

The association launched its members-only webinar series earlier this year, holding the first one in April.

Acquired in February 2015, National Jeweler is a for-profit subsidiary of Jewelers of America, though the two organizations act independently of each other.

Editor’s note: This article was updated post-publication to add Debbie Hiss to the list of presenters for the “Essential Training for a Successful Holiday Season" webinar.


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National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.