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The 81-year-old New York City jeweler will close its doors on April 16, after which it will only operate digitally.
Likeable Local’s Mike Farrell says that in order to find the answer, jewelers first need to ask themselves two other questions.
Presented by Likeable Local, the online learning session is scheduled for April 7 at 1 p.m. Eastern time.
Next week, Likeable Local will hold a webinar featuring CEO Dave Kerpen, who will teach jewelers how to get the most out of their social media to advertise their businesses.
Jewelers can learn a lot from the way Taco Bell, Boomba Racing and the World Wildlife Fund use Snapchat, Likeable Local’s Mike Farrell writes.
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.
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