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Market Developments

AGS provides more tools for the ‘Perfect Proposal’

February 12, 2014

Las Vegas--The American Gemological Society has released its second Perfect Proposal Toolkit, a free online guide offering tips and suggestions for those preparing to pop the question.

The kit provides both traditional and inventive recommendations for proposing and makes it easy for users with categories, giving tips for proposals that are simple, romantic, funny, adventurous and “2.0,” meaning they incorporate technology.

It also gives advice for selecting the ring with which to propose, including what to look for when selecting the proper stones, settings, colors and sizes, among other things.

“While it is certain that we will not be able to alleviate the nerves that many will have when they actually ask the big question, the Perfect Proposal Toolkit is meant to be a great resource for providing creative and interactive proposal and ring buying ideas,” said Ruth Batson, the CEO of American Gem Society and American Gem Society Laboratories. “It is exciting to launch the toolkit for a second year and I hope that visitors take advantage of the tips, as well as enter a contest to win jewelry!”

The digital proposal guide can be found here. The kit is available throughout “proposal season” to provide maximum planning time. It launched on Feb. 1 and will be offered through March 20, which has been dubbed National Proposal Day.

Visitors to the toolkit site can also enter to win a $2,500 gift card to use at any participating American Gem Society member jewelers.