National Jeweler Network

Market Developments

ArtCarved uses real couples in new campaign

June 12, 2014

Meg and Dane are one of the real-life couples featured in ArtCarved’s fall ad campaign, “Live for the Moments,” which emphasizes milestones such as first kisses and proposals.

New York--Bridal brand ArtCarved will launch an advertising campaign this fall that features real couples and snapshots of milestones in their relationships, including first kisses, proposals and weddings.

The multi-channel campaign, called “Live for the Moments,” promotes ArtCarved’s engagement rings and wedding bands and primarily targets the Millennial generation, or those born from the early 1980s to early 2000s.

Marketing for the campaign will include a video of the couples (below), which will be featured on the ArtCarved website and Facebook page, an interactive social media campaign that features video vignettes of the couples’ special moments, and a new look for the brand’s website.


ArtCarved-BRAND VIDEO-FINAL (2) from Michelle Graff on Vimeo.

In addition, the campaign’s print ads will run in the fall 2014 issue of The Knot and the August/September issue of Brides magazine, and digital ads and ring galleries will appear on and

ArtCarved will provide new bridal and band in-case displays for its retailers, and will host a two- month promotion aimed to drive consumers into stores to try on ArtCarved engagement rings, for the chance to win one or a pair of wedding bands valued at $5,000. The promotion starts Sept. 1 and will run through Oct. 31.

“Through the Live for the Moments campaign, ArtCarved captures the hearts of a whole new generation of consumers by celebrating the way they live and love from the big moments, to the small moments, and all the moments in between,” said Jonathan Goldman, CEO of ArtCarved parent company Frederick Goldman Inc.