JA introduces member discount program
May 20, 2014
New York--Jewelers of America has launched the Buyer Discount Program to give its retail members merchandise and service discounts at select tradeshows, including the JA New York Summer show.
The program offers members discounts on finished jewelry, loose diamonds and other tools and services from participating show exhibitors. Sample discounts range anywhere from 3 to 20 percent, depending on the exhibitor’s promotion, according to JA.
Initially unveiled in April at the Smart Jewelry Show in Chicago, which had more than 60 participating exhibitors, the program also will be offered at JCK Las Vegas, which will take place from May 30 to June 2, and at JA New York Summer, running from July 27 to 29.
The list of participating exhibitors and their offers at upcoming tradeshows can be found on the JA website.
JA retail members also will receive a Buyer Discount Program show guide that highlights the location and discount offers to help them find participating exhibitors during the shows.
Exhibitors do not need to be a member of JA to participate in the Buyer Discount Program, and they have the ability to choose the terms and the flexibility to set minimum purchases. They also will receive special signage to display in their booths at the show so that JA retail members can find them.
Exhibitors can enroll by filling out the Exhibitor Participation Form found here.
“At Jewelers of America, we are always striving to find new ways to help our members become more profitable,” said Matt Tratner, JA’s director of membership and sales. “By shopping with just one participating vendor, a retailer can easily save more than the cost of their annual JA membership dues.”
The JA New York shows and National Jeweler, along with the Couture show, are part of Emerald Expositions, a leading owner and operator of business-to-business tradeshows and related publications in the United States.