National Jeweler Network

Market Developments

JA partners with social media platform Likeable

November 20, 2013

New York--Jewelers of America (JA) is offering its members a new perk through its partnership with social media management platform Likeable Jewelers. As part of the collaboration, JA members can save on pricing of the Likeable Jewelers software suite.

Made exclusively for jewelers by Likeable Local, Likeable Jewelers develops and distributes entertaining and educational content for Facebook and Twitter, engages future and current consumers, targets friends of customers through social advertising and uses Facebook applications to drive leads.

“The launch of Likeable Jewelers gives jewelers an easy and effective solution to their social media marketing needs,” said JA President and CEO Dave Bonaparte. “By developing a partnership with Likeable Jewelers, Jewelers of America can offer yet another cost-saving member benefit on essential marketing services that will increase their social media presence, customer engagement and, ultimately, help drive sales.”

Likeable Jewelers also has an analytics suite to give jewelry businesses feedback about their social media activity so they can learn and improve outreach.

The partnership of JA and Likeable follows the launch of other successful programs with small business owners, such as Likeable Dentists, Likeable Florists and Likeable Dry Cleaners.

To learn more about Likeable Jewelers or the JA membership benefits, contact a JA membership representative by emailing info@jewelers.org or calling 646-658-0246.