National Jeweler Network

Market Developments

Kelége’s national ad campaign conveys ‘Forever’

April 29, 2014

Jack Kelége will launch its new “Forever in Love” campaign next month, which focuses on falling in love and being engaged. It will feature print, video and digital created primarily for the company’s retail partners.

Los Angeles--Jack Kelége & Co. has announced the launch of a national advertising campaign designed to show the true emotion of falling in love and being engaged, the company announced recently.

The national campaign, running with the slogan “Forever in Love,” will be comprised of a series of print, video and digital ads featuring a bride-to-be wearing Jack Kelége diamond creations.

The ads will begin appearing in leading jewelry trade and select luxury consumer lifestyle magazines next month, prior to the Las Vegas trade shows, and will continue throughout 2014 and 2015.

The campaign is the first of its kind for the brand, according to a company spokesperson. The ads were primarily designed to provide fresh content, new visuals, co-op opportunities and overall support for Jack Kelége‘s retail partners to use in their stores, and on their websites and social media networks.

Designer Jack Kelége is a third-generation jeweler, designing and manufacturing his own collections. 

His Los Angeles-based company was established in 1972 to handcraft each piece that it offers, including engagement rings, bracelets, diamond rings and necklaces.