National Jeweler Network

Market Developments

Kirk Kara introduces new branding

January 23, 2014


The Kirk Kara bridal brand has a new look across its website, merchandising displays and advertisements, as pictured here.

New York--Bridal brand Kirk Kara has a new look that it’s rolling out across its advertising, website and merchandising displays.

The company’s new tagline, “Forever Captivating,” will run on all of its branded platforms. The bridal brand also is launching a national advertising campaign beginning this month, currently featured in Martha Stewart Weddings magazine.

The new look and feel of the brand is designed to captivate and connect to today’s discerning bride, according to Vice President and Creative Director Grace Terezian.

“Through our rebranding, Kirk Kara is here to help and guide brides every step of the way with insightful, engaging assistance. The result is that brides will know, beyond a shadow of a doubt, that Kirk Kara is the true leader when it comes to extraordinary vintage designs," she said.

In addition to a completely new look for the Kirk Kara website, the brand has added a number of new features.

The starting retail prices for all engagement rings and wedding bands are now included with the product information. When viewing a ring, shoppers are provided with the matching engagement ring or band to help them create a set.

Users also now have the option of marking their favorite pieces with the “Love These!” heart symbol. 

In creating an account on the Kirk Kara website, their picks will be saved and they can share their favorites with friends and family.

Additionally, the new site offers an authenticity registration, easily accessible social sharing buttons to “Send a Hint” email or share on Facebook, Twitter or Pinterest, and new search filters and sorting options.

Consumers also will find up-to-date information on Kirk Kara’s new blog, which will include events, videos, press hits and ad campaigns, among other items.