National Jeweler Network

Market Developments

Now, jewelers have their own podcast

By Michelle Graff

July 03, 2014

Grayson, Ga.--A Georgia-based marketing firm created by jewelers for jewelers has started a podcast, an online program that can be heard on demand, specifically for retailers, with an app to follow soon.

“Inside the Jewelry Trade” just finished its third episode, which was an interview with Stuller Inc. founder and Chairman Matt Stuller, and is set to tape its fourth soon, said Rod Worley, founder of Grayson-based Four Grainer (an old term for a 1-carat diamond), the marketing firm that started Inside the Jewelry Trade.

Podcasts are programs consisting of either music or talk that are created in a digital format and made available for download online, allowing listeners to hear them whenever they want. The word podcast is a combination of “broadcast” and “iPod,” the device many people use to listen to podcasts.

Some of the most popular podcasts include the on-demand version of NPR’s This American Life and Savage Lovecast, a relationship advice program hosted by columnist Dan Savage. 

Worley told National Jeweler that Four Grainer decided to create a podcast to help push retailers forward in terms of technology, recognizing that the industry as a whole lags behind other industries, including many other segments of the luxury market, in terms of embracing technology. 

It is free to listen to Inside the Jewelry Trade, and the episodes are 22 to 28 minutes in length. 

The first episode was an introduction with Worley while the second featured a retailer, Doug Meadows of David Douglas Diamonds and Jewelry in Marietta, Ga. The third episode, the one featuring Matt Stuller, just became available.

The Podcasts can be heard on the Four Grainer website, iTunes and Stitcher, an on-demand Internet radio service. 

Worley said the Inside the Jewelry Trade app should be available shortly for Apple, Android and Windows devices.