National Jeweler Network

Market Developments

Via contest, Jewelers Mutual promotes Perfect Circle

February 28, 2014

This Ivanka Trump bracelet was the first prize in Martha Stewart Wedding’s “You’re Engaged!” sweepstakes, which continues until mid-March. Jewelers Mutual was the sponsor of that first week.

Neenah, Wis.--Jewelers Mutual Insurance Company recently partnered with Martha Stewart Weddings for a national sweepstakes that afforded one future bride a piece of Ivanka Trump jewelry, and gave the company a chance to promote its personal jewelry insurance.

Martha Stewart Wedding’s “You’re Engaged!” sweepstakes, which is running from Feb. 15 to March 14, asks brides-to-be to enter daily to receive a prize that helps them prepare for their wedding. There is one prize given out each week for four weeks.

As a partner, Jewelers Mutual sponsored the first week’s prize, an 18-karat white gold bracelet from the Ivanka Trump jewelry brand that features 1.33 carats of diamonds, valued at $4,950.

Jewelers Mutual also promoted its Perfect Circle insurance program through the partnership and prize.

“We are thrilled to be working so closely with other prominent brands in the bridal market,” said Joel Matthies, senior vice president of personal lines at Jewelers Mutual. “Aligning Perfect Circle jewelry insurance with Martha Stewart Wedding and Ivanka Trump fine jewelry brings greater awareness to jewelry insurance as an important step in the wedding planning process.”

The insurance company has partnered with other businesses in the past for sweepstakes and contests, including the Platinum Guild International, David’s Bridal and jewelry brand Simon G.