National Jeweler Network

Online Retailing


4 Tips for Eliminating the Negative on Social Media

Likeable Local’s Beth Henderson shares a handful of hacks jewelers can use to combat, and even prevent, the negative comments left on their social media sites.


Retailer combats reviewers-for-hire

When Long’s Jewelers racked up 100 fake one-star reviews on Facebook in just a few days, they found some people are willing to post and profit from untrue reviews. Here’s what they did about it.


5 tips on getting more sales out of social media

Likeable Local’s Vice President of Marketing Nicole Kroese and National Jeweler Editor-in-Chief Michelle Graff give advice on how retailers can best use their social media channels to optimize sales this holiday season. 


Webinar: Using social media to increase holiday sales

National Jeweler is teaming up with Likeable Local next week to present a webinar titled “5 Ways to Use Social Media to Increase Holiday Sales” next week.


Jewelry resale website relaunches

TrueFacet, a website where consumers can buy and sell fine jewelry and watches, now has a larger inventory and “concierge”-type services.


Stuller, Gemvision launch latest CounterSketch Studio

The two companies have released CounterSketch Studio Version 5, with a number of additions to help enhance the custom design experience.


National Jeweler’s top 5 Instagram posts

In honor of the social network’s fifth anniversary, National Jeweler takes a look at that five posts that have resonated the most with its followers.


This holiday season, it’s all about omnichannel

‘Tis the season for holiday surveys, with a recent one indicating that in order to be successful this holiday season, retailers are going to have to offer a consistent shopping experience across all channels.


Jeweler wins ruling to reveal Yelper’s identity

A judge ruled Tuesday that Yelp must reveal what it knows about the identity of a reviewer who posted an allegedly libelous review about her experience at a Boston jeweler’s store.


PGI creates consumer-facing website features jewelry styles and trends, as well as stories and guides, for shoppers looking to buy platinum jewelry.


JVC revamps its website

The new site still has legal compliance information but has been overhauled to be more streamlined and user-friendly, the Jewelers Vigilance Committee said.


How to get sales out of social media

Displaying the best part of your brand, building trust and providing value are essential to making social media profitable, Likeable Local’s Evan Seto explains.


AGS app lets users test their jewelry IQ

Available on the organization’s website, the app quizzes users about jewelry facts as well as its use in music and movies.


3 things to start tracking on Facebook and Twitter

Feeling lost in the sea of impressions, organic reach vs. paid reach, likes, favorites, etc. that make up social media? Likeable Local’s Nicole Kroese throws you a line. 


Instagram flips the switch on advertising

Nearly two years after its initial launch and testing, Instagram has opened its advertising API, allowing marketers to start buying Instagram ads and planning their marketing strategies through a number of partners.


Stuller adds new features to website

The Lafayette, La.-based manufacturer said the enhancements, which include changes to Stuller Showcase and the 3C program, were based on jeweler feedback.


How ‘Mobilegeddon’ affects your business

Likeable Local’s Beth Henderson explains what jewelers can do to ensure their SEO doesn’t drop as Google changes its search algorithm to favor mobile friendly sites.


Imagine Bridal launches co-op program for retailers

 The brand’s new digital co-op program is designed to provide jewelers with an integrated digital media strategy to build and strengthen their online presence.


More social networks enter e-commerce

Both Instagram and Pinterest have announced that they soon will add features that allow users to shop directly from their sites. 


Frederick Goldman gets social with bridal brands

The manufacturer is aiming to steer engagement ring and wedding band consumers to ArtCarved and Triton through story-led social media content.


Coach’s Corner: Pinterest, a gift for salespeople

Pat Henneberry loves Pinterest, the photo sharing site that has garnered more than 70 million users over the last five years. Here’s why salespeople should too. 


Yelp’s practices the subject of new documentary

Billion Dollar Bully, an investigative documentary being funded in part by crowdsourcing, looks into claims from business owners that the website manipulates reviews and gives preferential treatment to businesses that advertise.


Retailer uses Instagram to find brands, boost social strategy

National Jeweler spoke with one retailer about what attracted him to a new brand he discovered on Instagram and later added to his store offering.


How retailers can optimize search engine results

Jewelers can boost where their website lands in search results by focusing on quality content, natural keyword inclusion and social sharing, an SEO expert said during an education session Sunday at JA New York Winter.


What readers ‘liked’ most in 2014

From colored stone rings to interesting hand accessories, National Jeweler recounts the top pictures on its Instagram account this year.


What was the most Googled celebrity wedding of the year?

Google has released its report on the top searches in the United States this year, with the nuptials of Kim Kardashian and Kanye West leading the list of celebrity wedding searches. 


The best ways to handle online complaints

An expert in online reputation management answers questions about the correct way to handle negative reviews on the Internet, “trolls” and when it’s OK to ignore a bad review.  


How jewelers can use social media safely

With careful consideration about the information shared in posts, jewelers can utilize social media channels effectively without making their store a target for criminals.


Twitter testing in-tweet shopping with ‘buy’ button

After months of speculation that Twitter would find its way into e-commerce, the social media service officially announced the test launch of a tool designed to make shopping from the network easy. 


POS systems impacted by ‘Backoff’ breach

The U.S. Department of Homeland Security has put the word out that thousands of large as well as small- and mid-sized businesses have been affected by a malicious point-of-sale software dubbed “Backoff.” 


Government agencies take action on ‘astroturfing’

When it comes to social media, “astroturfing” has nothing to do with sports. The JVC’s Suzan Flamm explains more about this practice and how federal agencies are cracking down. 


Partnership allows retailer to expand online reach

After pairing up with a company that specializes in e-commerce, independent jeweler Betteridge now is able to sell online to consumers in more than 100 countries around the world. 


WR Cobb adds ‘Bill Me Later’ option to websites

W.R. Cobb Online has announced that it will begin offering financing to qualified buyers through the e-commerce platform it provides to jewelry retailers. 


AGS jeweler latest to start accepting Bitcoin

Prompted by a request from customers, H.L. Gross & Bro. Jewelers, an American Gem Society member store that’s been in operation for 104 years, has started accepting bitcoin on its e-commerce site, 


What consumers want when shopping online

Consumers have come to almost expect free shipping and free returns, and they prefer a responsive website to a mobile version or app. These are just a few of the things comScore and UPS discovered when they surveyed 5,800 online shoppers.


Engage shoppers online with ‘Pearls of Wisdom’

Jewelers Mutual Insurance Company is offering an interactive web tool for jewelers that is designed to increase engagement between retailers and shoppers online and keep consumers on jewelers’ websites. 


A year later, Internet sales tax bill still stalled

One year after the U.S. Senate passed the Marketplace Fairness Act of 2013, the bill is seemingly going nowhere in the House of Representatives. 


21 digital security tips for retailers

With the recent data breaches impacting major retailers and web security issues stemming from Heartbleed, National Jeweler takes a look at what jewelers can do to protect their customers. 


Outlining the advantages of 4 social media sites

During her presentation at Conclave on Friday, Denise Chislett of Underwood Jewelers addressed how social media and a mobile website can increase engagement with customers and drive sales when done right.


Tech bytes: Companies focus on revamping sites

A slew of new websites for companies including the International Gemological Institute, Mastoloni and Frederic Duclos are among the recent web developments in the industry. 


Alex and Ani using store-specific mobile marketing

Jewelry brand Alex and Ani is now utilizing technology that delivers store-specific mobile marketing to customers when they are shopping in the brand’s stores, ranging from offers and promotions to “thank you” messages.


Facebook could be rolling out video ads soon

Facebook announced Tuesday that it will begin testing videos for advertisers this week for select users of the social media network. 


Supreme Court stays out of Internet tax debate

The U.S. Supreme Court has declined to hear a case from Inc. that challenges a New York law requiring the company to collect sales tax in the state, Bloomberg News reported Monday.


The do’s and don’ts of launching a new web site

Sean Dunn, vice president of Florida jeweler J.R. Dunn, shares the ups, and the downs, of his company’s transition to a new website with a different domain name.


Consumers explain why they shop online

Shoppers included in a recent focus group said they get a better retail experience online than in brick-and-mortar stores, according to WSL, a research firm that provides information on shopping behavior and retail trends. 


Amazon still tops on the web

Stores Magazine just released a list of the retailers with the most enviable online operations as well as a ranking of consumers’ favorite e-commerce sites, and online commerce king made both lists.


Retailers focusing on mobile email, paid search

The device is different but the methods are familiar. A new survey from shows that retailers are shifting their focus--and their marketing dollars--to mobile, but are using well-known methods in doing so: email and paid search.


2013 Mobile Media: Ripe for the taking

Jewelers who begin testing the mobile marketing waters now will have an advantage over those who don't, Fruchtman Marketing Media Director Tom Marciw writes.


More couples planning the big day via mobile

It’s a statistic that is not surprising in the least. An increasing number of couples getting married are using mobile devices to help them plan and make purchases for their big day.


Amazon, Sam’s Club top retail customer ratings

Sam’s Club and Amazon remain the top companies for customer experience, according to research recently released by the Temkin Group.