National Jeweler Network

Online Retailing


Tech bytes: Companies focus on revamping sites

A slew of new websites for companies including the International Gemological Institute, Mastoloni and Frederic Duclos are among the recent web developments in the industry. 


Alex and Ani using store-specific mobile marketing

Jewelry brand Alex and Ani is now utilizing technology that delivers store-specific mobile marketing to customers when they are shopping in the brand’s stores, ranging from offers and promotions to “thank you” messages.


Facebook could be rolling out video ads soon

Facebook announced Tuesday that it will begin testing videos for advertisers this week for select users of the social media network. 


Supreme Court stays out of Internet tax debate

The U.S. Supreme Court has declined to hear a case from Inc. that challenges a New York law requiring the company to collect sales tax in the state, Bloomberg News reported Monday.


The do’s and don’ts of launching a new web site

Sean Dunn, vice president of Florida jeweler J.R. Dunn, shares the ups, and the downs, of his company’s transition to a new website with a different domain name.


Consumers explain why they shop online

Shoppers included in a recent focus group said they get a better retail experience online than in brick-and-mortar stores, according to WSL, a research firm that provides information on shopping behavior and retail trends. 


Amazon still tops on the web

Stores Magazine just released a list of the retailers with the most enviable online operations as well as a ranking of consumers’ favorite e-commerce sites, and online commerce king made both lists.


Retailers focusing on mobile email, paid search

The device is different but the methods are familiar. A new survey from shows that retailers are shifting their focus--and their marketing dollars--to mobile, but are using well-known methods in doing so: email and paid search.


2013 Mobile Media: Ripe for the taking

Jewelers who begin testing the mobile marketing waters now will have an advantage over those who don't, Fruchtman Marketing Media Director Tom Marciw writes.


More couples planning the big day via mobile

It’s a statistic that is not surprising in the least. An increasing number of couples getting married are using mobile devices to help them plan and make purchases for their big day.


Amazon, Sam’s Club top retail customer ratings

Sam’s Club and Amazon remain the top companies for customer experience, according to research recently released by the Temkin Group.