Alex and Ani using store-specific mobile marketing
Jewelry brand Alex and Ani is now utilizing technology that delivers
store-specific mobile marketing to customers when they are shopping in
the brand’s stores, ranging from offers and promotions to “thank you”
Supreme Court stays out of Internet tax debate
The U.S. Supreme Court has declined to hear a case from Amazon.com Inc. that challenges a New York law requiring the company to collect sales tax in the state, Bloomberg News reported Monday.
Consumers explain why they shop online
Shoppers included in a recent focus group said they get a better retail experience online than in brick-and-mortar stores, according to WSL, a research firm that provides information on shopping behavior and retail trends.
Amazon still tops on the web
Stores Magazine just released a list of the retailers with the most enviable online operations as well as a ranking of consumers’ favorite e-commerce sites, and online commerce king Amazon.com made both lists.
Retailers focusing on mobile email, paid search
The device is different but the methods are familiar. A new survey from Shop.org shows that retailers are shifting their focus--and their marketing dollars--to mobile, but are using well-known methods in doing so: email and paid search.
2013 Mobile Media: Ripe for the taking
Jewelers who begin testing the mobile marketing waters now will have an advantage over those who don't, Fruchtman Marketing Media Director Tom Marciw writes.
More couples planning the big day via mobile
It’s a statistic that is not surprising in the least. An increasing number of couples getting married are using mobile devices to help them plan and make purchases for their big day.