How to get sales out of social media
Displaying the best part of your brand, building trust and providing value are essential to making social media profitable, Likeable Local’s Evan Seto explains.
Instagram flips the switch on advertising
Nearly two years after its initial launch and testing, Instagram has opened its advertising API, allowing marketers to start buying Instagram ads and planning their marketing strategies through a number of partners.
Stuller adds new features to website
The Lafayette, La.-based manufacturer said the enhancements, which include changes to Stuller Showcase and the 3C program, were based on jeweler feedback.
How ‘Mobilegeddon’ affects your business
Likeable Local’s Beth Henderson explains what jewelers can do to ensure their SEO doesn’t drop as Google changes its search algorithm to favor mobile friendly sites.
Yelp’s practices the subject of new documentary
Billion Dollar Bully, an investigative documentary being funded in part by crowdsourcing, looks into claims from business owners that the website manipulates reviews and gives preferential treatment to businesses that advertise.
How retailers can optimize search engine results
Jewelers can boost where their website lands in search results by focusing on quality content, natural keyword inclusion and social sharing, an SEO expert said during an education session Sunday at JA New York Winter.
What readers ‘liked’ most in 2014
From colored stone rings to interesting hand accessories, National Jeweler recounts the top pictures on its Instagram account this year.
The best ways to handle online complaints
An expert in online reputation management answers questions about the correct way to handle negative reviews on the Internet, “trolls” and when it’s OK to ignore a bad review.
How jewelers can use social media safely
With careful consideration about the information shared in posts, jewelers can utilize social media channels effectively without making their store a target for criminals.
Twitter testing in-tweet shopping with ‘buy’ button
After months of speculation that Twitter would find its way into e-commerce, the social media service officially announced the test launch of a tool designed to make shopping from the network easy.
POS systems impacted by ‘Backoff’ breach
The U.S. Department of Homeland Security has put the word out that thousands of large as well as small- and mid-sized businesses have been affected by a malicious point-of-sale software dubbed “Backoff.”
AGS jeweler latest to start accepting Bitcoin
Prompted by a request from customers, H.L. Gross & Bro. Jewelers, an American Gem Society member store that’s been in operation for 104 years, has started accepting bitcoin on its e-commerce site, Since1910.com.
What consumers want when shopping online
Consumers have come to almost expect free shipping and free returns, and they prefer a responsive website to a mobile version or app. These are just a few of the things comScore and UPS discovered when they surveyed 5,800 online shoppers.
Engage shoppers online with ‘Pearls of Wisdom’
Jewelers Mutual Insurance Company is offering an interactive web tool for jewelers that is designed to increase engagement between retailers and shoppers online and keep consumers on jewelers’ websites.
21 digital security tips for retailers
With the recent data breaches impacting major retailers and web security issues stemming from Heartbleed, National Jeweler takes a look at what jewelers can do to protect their customers.
Outlining the advantages of 4 social media sites
During her presentation at Conclave on Friday, Denise Chislett of Underwood Jewelers addressed how social media and a mobile website can increase engagement with customers and drive sales when done right.
Alex and Ani using store-specific mobile marketing
Jewelry brand Alex and Ani is now utilizing technology that delivers
store-specific mobile marketing to customers when they are shopping in
the brand’s stores, ranging from offers and promotions to “thank you”
Supreme Court stays out of Internet tax debate
The U.S. Supreme Court has declined to hear a case from Amazon.com Inc. that challenges a New York law requiring the company to collect sales tax in the state, Bloomberg News reported Monday.
Consumers explain why they shop online
Shoppers included in a recent focus group said they get a better retail experience online than in brick-and-mortar stores, according to WSL, a research firm that provides information on shopping behavior and retail trends.
Amazon still tops on the web
Stores Magazine just released a list of the retailers with the most enviable online operations as well as a ranking of consumers’ favorite e-commerce sites, and online commerce king Amazon.com made both lists.
Retailers focusing on mobile email, paid search
The device is different but the methods are familiar. A new survey from Shop.org shows that retailers are shifting their focus--and their marketing dollars--to mobile, but are using well-known methods in doing so: email and paid search.
2013 Mobile Media: Ripe for the taking
Jewelers who begin testing the mobile marketing waters now will have an advantage over those who don't, Fruchtman Marketing Media Director Tom Marciw writes.
More couples planning the big day via mobile
It’s a statistic that is not surprising in the least. An increasing number of couples getting married are using mobile devices to help them plan and make purchases for their big day.