National Jeweler Network

Online Retailing

Partnership allows retailer to expand online reach

July 02, 2014

New York--After pairing up with a company that specializes in e-commerce, independent jeweler Betteridge now is able to sell online to consumers in more than 100 countries around the world.

Through a partnership with Borderfree, an e-commerce solutions company based in New York, Betteridge now, via their website, can present customers around the world with product prices in their preferred currency (a total of 60 currencies are offered), provide a total price including customs and taxes, and ensure international shipping.

Secure, international credit card transactions also offers customers “the flexibility and confidence they desire,” Betteridge said.

International sales have grown over the past decade to account for nearly 10 percent of Greenwich, Conn.-based Betteridge’s total revenue, the company said.

But prior to teaming with Borderfree, the risk of international credit card fraud made consumers wary, and the logistics of coordinating international shipping were too complex for the company to manage effectively at scale.

“We have extended Betteridge’s exceptional, personalized service to clientele around the globe,” said Win Betteridge, director of business development at the store. “I am proud that our international customers will now enjoy the same effortless online shopping experience as those purchasing domestically.”

Family-owned Betteridge, founded in 1897, has expanded its presence in the last 10 years, opening stores in Palm Beach, Fla. and Vail, Colo.