A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Todd Reed to Open First Shop-in-Shop
It will be located within Fox’s Seattle and contain the largest selection of Todd Reed jewelry outside of the brand’s own showrooms.
Boulder, Colo.--Todd Reed and Fox’s Seattle both are trying something new.
The Todd Reed Boutique at Fox’s Seattle is set to open Friday and will have the biggest selection of Todd Reed jewelry outside of the brand’s stores, which are located in Boulder and Venice, Calif. It will be a mix of purchased merchandise and memo.
For Reed, it is the first store-in-store at an independent jeweler, and it is also the first shop-in-shop in the 104-year history of Fox’s Seattle.
Reed said a branded shop within a jewelry store is something he’s been wanting to do for a number of years.
Fox’s Seattle is a match for his brand, both in terms of the store’s aesthetic and the direction the owners want to take the business. In addition, the Northwest is a strong area of the country for the Todd Reed brand, he acknowledged.
A man named Harry Fox opened what was once called Fox’s Gem Shop in 1912, later selling the business to Herb Meltzer, who eventually sold it to his store manager, Sid Thal. As the story goes, Thal and his wife Berta kept the Fox’s name because they couldn’t afford to repaint the sign on the door.
The Thals passed the business down to their daughter Joy Thal and her husband Chai Mann, who began to establish the store as a place for one-of-a-kind pieces, with an emphasis on jewelry designers known for their craftsmanship and quality.
Fox’s Seattle’s Director of Operations Courtney Teddy said the store was one of the first to start carrying Alex Sepkus, whom Chai Mann brought on board, sells Gurhan and is the only jeweler in the area to carry Mikimoto’s couture collection.
“We want to be the store that you can only find that certain piece here,” she said. “You come and there’s something you see that you’ve never seen before and you can’t find just anywhere. That’s really the direction we’re going.”
The store’s aesthetic, meanwhile, is a blend of rustic and modern, Teddy said.
Fox’s Seattle is in the Fairmont Olympic hotel, which is a historic landmark and has been open nearly as long as the store itself. It is decorated with objects
“It’s definitely,” Reed said, “an inspiring collaboration.”
He said his brand plans to open three store-in-stores in total, and will assess the addition of more branded shops after they see how these initial locations perform.
The Todd Reed Boutique grand opening weekend is scheduled to kick off with a cocktail party Thursday evening that Reed will attend in person.
It continues Friday and Saturday and includes a “bling cam,” a camera set up specifically for close-up shots of jewelry. Attendees wearing Todd Reed can take their wrists and fingers for a stroll on a mini-red carpet and share the images on social media.
And, of course, no modern-day event would be complete without its own hashtag: #toddreedatfoxs.
The Latest
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.
Sponsored by the Las Vegas Antique Jewelry & Watch Show
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The Patek Philippe expert will serve as personal curator for the brand-focused company.
The 553-square-foot shop is aboard the Carnival Jubilee cruise ship.
NDC filed a complaint against Skydiamond for use of phrases like “diamonds made entirely from the sky.”
John Carter received the AGS’s highest honor Tuesday afternoon at Conclave in Austin, Texas.
LVMH said the company performed well despite an uncertain geopolitical and economic environment.
B&D Sales and Service held a ribbon-cutting event for its new location in Cranston, Rhode Island.
It’s ultra-feminine and filled with gold, pearls, and soft pastels.
Emily Highet Morgan and Emily Bennett have joined the agency’s team.
Its updated book for mountings is also now available.
She has been with the organization since 2010, most recently serving as its chief officer of PR and industry relations.
Joyce’s Jewelry sued the bank after cybercriminals drained its accounts of nearly $1.6 million through a series of wire transfers.
Hosted by Freeman’s | Hindman, the sale will take place May 7-8.
The auction house said all 24 timepieces offered in its underground sale of rare and avant-garde watches quickly found buyers.
From lab-grown diamonds and AI to the inevitable Taylor Swift mention, here are some of Conclave’s most intriguing educational offerings.
From cybersecurity liability to trade show coverage, insurance experts share tips on how to build the right policy.
The charm is a modern rendition of the evil eye amulet that has been worn for thousands of years.
Ahead of its trade show next month, TJS awarded free registration and accommodations to one jewelry professional and three students.
By the end of this year, SRK’s diamond manufacturing complexes will achieve net zero emissions, one of an impressive array of achievements.
Members can still sell lab-grown stones, it said, but only natural gems are allowed on the show floor.