Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
What You Might Have Missed
These were the top five stories on National Jeweler last week, according to Google Analytics.
New York--These were the five most-read stories on NationalJeweler.com last week, according to Google Analytics.
1. Coach’s Corner: The Most Underutilized Selling Skill Is ...
Storytelling, according to Pat Henneberry, and it starts with making the customer feel like their story is being heard.
2. Pair of Blue Tourmalines Are AGTA Spectrum’s ‘Best of Show’
This is the third year in a row that a Cutting Edge entry has received the top honors in the competition.
3. At Borsheims, It Was Like a Zoo
The Nebraska retailer recently held its annual fundraising event to benefit the local zoo, treating customers to jewelry and animals alike.
4. 50 Years of Tsavorite: A Q&A with Bruce Bridges
As the green gem hits a milestone, Senior Editor Brecken Branstrator spoke with the son of the late geologist Campbell Bridges about the latest developments in Kenya.
5. 8 Miners Missing Following Flood at Diamond Mine
The men have been trapped underground since Aug. 4, when water poured into the underground portion of Alrosa’s Mir mine in Siberia.
The Latest
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.
Sponsored by the Las Vegas Antique Jewelry & Watch Show
The Patek Philippe expert will serve as personal curator for the brand-focused company.
The 553-square-foot shop is aboard the Carnival Jubilee cruise ship.
NDC filed a complaint against Skydiamond for use of phrases like “diamonds made entirely from the sky.”
John Carter received the AGS’s highest honor Tuesday afternoon at Conclave in Austin, Texas.
LVMH said the company performed well despite an uncertain geopolitical and economic environment.
B&D Sales and Service held a ribbon-cutting event for its new location in Cranston, Rhode Island.
It’s ultra-feminine and filled with gold, pearls, and soft pastels.
Emily Highet Morgan and Emily Bennett have joined the agency’s team.
Its updated book for mountings is also now available.
She has been with the organization since 2010, most recently serving as its chief officer of PR and industry relations.
Joyce’s Jewelry sued the bank after cybercriminals drained its accounts of nearly $1.6 million through a series of wire transfers.