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Retail Profiles

Retailer invites customers to brag about mom

April 16, 2014

The Hamilton Jewelers “My mom is the best” digital campaign launches Friday. It asks consumers to submit videos about why their love their mothers on Facebook for a chance to win her a prize.

Princeton, N.J.--Hamilton Jewelers has launched a digital contest to give consumers the opportunity to tell why their mother is the greatest and win her a Mother’s Day present.

The campaign, called “My mom is the best,” officially kicks off Friday, giving guests three weeks to make and submit their videos before Mother’s Day.

Families are encouraged to make a short video about why they think their mom is the greatest. The videos can be uploaded to YouTube, Vine or Instagram using the hashtag #HamiltonMyMomIsTheBest, and then submitted to the Hamilton Jewelers Facebook page under the Mother’s Day Contest tab.

Hamilton also will set up a video camera in their Princeton store during a special event on May 10 to help guests record their videos. Everyone who participates in that will receive their video on a flash drive to take home.

There will be three winners based on who receives the most votes on Facebook. The grand prize winner will get a $2,000 designer diamond necklace, the first place winner will receive designer earrings, and the runner-up will get a designer fragrance. 

“For many years, Hamilton has enjoyed hosting a ‘greatest mom’ contest through good, old-fashioned letter writing from kids,” said Hamilton Vice President Donna Bouchard. “But with the digital age, we have decided to add some fun technology to the promotion and let kids really show their personalities.”

Established in 1912, Hamilton Jewelers has stores in Palm Beach and Palm Beach Gardens, Fla., as well as two locations in New Jersey, the flagship store in Princeton and another in Red Bank.

Last fall, the Rothman Institute of Entrepreneurship named Hamilton Jewelers as the 2013 Family Business of the Year. The awards recognize family businesses that “demonstrate strong business acumen, active family engagement, innovation and community involvement.”