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National Jeweler/Jewelers of America’s latest Business Pulse survey asked jewelers how much customers are spending and what they are buying.
The category as a percentage of overall sales has either stayed the same or increased for the majority of retailers in recent years, our latest survey found.
For nearly 30 percent of jewelers who took National Jeweler’s latest poll, it’s the store owner who’s getting social.
If you are like the jewelers who took National Jeweler’s latest survey, then the answer is less and less.
The National Retail Federation upgraded its forecast for retail sales growth from 3.1 percent to 3.4 percent.
Their 14-karat gold ring set with graduated pearls, amethyst and diamonds “is the truly modern way to wear pearls,” Imperial Pearl said. This ring retails for $1,350.
The jewelers who took our latest poll indicated they are not on the rise, due in part to the new generation’s lack of interest in pearl jewelry.
The latest National Jeweler/Jewelers of America survey counts how many jewelers keep tabs on the number of customers who come through their doors.
It is designed to determine which services retail jewelers need in their stores more to advance generic diamond promotions to consumers.
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Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter and quarterly digital magazine. National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.
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