National Jeweler Network

Retail Surveys


Holiday shoppers getting a head start

Specifically, it’s the 25 to 44 year olds who are making the largest dents in their shopping lists, possibly using this time to make self-purchases.


Gold jewelry demand inches up in Q3

Demand for gold jewelry in the United States rose 2 percent in the third quarter, as consumers continue to buy 10-karat and 14-karat pieces against the backdrop of a “hesitant economic recovery.”


No. of jewelers closing continues to rise

According to statistics released by the JBT Monday, the number of retail jewelers who have ceased operations rose again in the third quarter and is up 30 percent year-to-date.


More to shop for ‘smart’ jewelry this holiday season

From watches to activity trackers, the number of consumers who own something “smart” for their wrist could increase as much as 4 percent this holiday season, the NPD Group said.


NRF: Holiday season to be ‘very digital’

Nearly half of all holiday shopping will be done online in 2015, as shopping on mobile devices picks up speed and consumers look for holiday promotions and shipping deals, according to a recent holiday consumer spending survey by the National Retail Federation.


Firm predicts 10 busiest days of the holiday season

Retailers, mark your calendars. These are the days one retail analytics firm thinks will be tops in terms of foot traffic and sales this holiday season.


Specialty jewelers’ sales flat in August

Though total sales of fine jewelry and watches in the U.S. were up during the month, sales at specialty jewelers fell flat as retailers reported weak foot traffic.


NRF predicts 4 percent increase in holiday sales

The National Retail Federation estimates that retail sales in the months of November and December will reach $630.5 billion this year.


Study: Consumers to spend more this holiday season

Abstract: An NPD Group study found that this year, consumers plan to spend more money for holiday gifts than they did last year.


6 insights on the diamond market

De Beers’ latest Diamond Insight Report shows that chain and department stores are taking diamond jewelry sales from independent retailers in the U.S. market.


3 reasons to be optimistic about Q4

Fine jewelry and watch sales increased 4 percent year-over-year in July and overall economic indicators are positive heading into the fourth quarter.


Specialty jewelers see strong growth in June

While U.S. fine jewelry and watch sales, as well as sales from multi-line retailers, were down, specialty jewelers bucked the trend.


Strong sales expected for holiday season

Market research company Emarketer said retail sales could reach $885.7 billion in the U.S. in November and December, a nearly 6 percent increase year-over-year.


Study: Hispanic consumers important to jewelers

Recent research by the NPD Group and Univision shows that Hispanic consumers account for 25 percent or more of all buying visits in the jewelry, off-price and footwear retail channels.


Industry shrinkage trend continues in Q2

The latest statistics from the Jewelers Board of Trade show that the number of companies exiting the jewelry industry rose again in the second quarter and is up 12 percent year-to-date.


Consumer confidence drops in July

The Conference Board reports that consumers’ short-term outlook was shaken by the situation in Greece but, overall, they remain “relatively confident.”


NRF lowers expectations for retail sales in ‘15

Poor winter weather, a stronger U.S. dollar and weak foreign growth led the National Retail Federation to lower its forecast for retail sales growth.


Jewelry sales ‘perk up’ in May, but not for all

The latest government data shows that U.S. fine jewelry and watch sales rose 0.4 percent in May, but it was not specialty jewelers that benefitted. 


JA launches Cost of Doing business survey

Jewelers of America’s benchmarking survey is open from now through Aug. 15, and the trade association is seeking participation from retail jewelers across the country.


Study: TV ads still effective amid digital media

Consulting company MarketShare has found that advertising on television “is still the ‘best giant megaphone’ to convey a message to a large audience of consumers.”


Jewelry sales down 1 percent in April

However, early reports indicate that May jewelry sales should be stronger with “big-picture signs,” such as job growth and new highs in personal wealth, boding well for the industry.


Data revision paints grim picture for jewelers

Jewelry sales are down for the sixth consecutive month and revised data from the U.S. Commerce Dept. shows a smaller and less lucrative jewelry market overall.


Demand for gold jewelry up slightly in the US

It rose 4 percent to 22.4 tons in the period, up from 21.5 tons in the first quarter 2014, the fifth quarter in a row that demand has increased. 


Retailers, wholesalers continue to close up shop

The industry shrinkage recorded in 2014 has continued into the first quarter of this year, the latest statistics from the Jewelers Board of Trade show.


Mother’s Day jewelry spending to increase

Americans are expected to spend a total of $4.3 billion on jewelry for the day, up considerably from $3.6 billion last year.


5 observations about the US jewelry market

The need for generic diamond marketing and the declining importance of November-December are just two of the points explored in a new report on the state of the U.S. jewelry market.


Jewelry sales ‘weak’ for fifth consecutive month

February figures show that sales were down 0.2 percent year-over-year, with consumers favoring fashion jewelry over big-ticket items set with large gemstones.


PGI says platinum sales up for second year in a row

Lower retail price points, more marketing and commodity prices nearing parity were all factors in the metal’s success in the U.S. market.   


Survey lends insight into tax time

The average small business owner spends 40 hours and as much as $5,000 each year doing their taxes, a pre-April 15 survey just released by the National Small Business Association shows.


SPS reveals results of annual retailer survey

The Silver Promotion Service polled jewelers across the country to gauge how sales in the category fared in 2014. Here’s what the organization discovered.


Average engagement ring spend inches closer to $6K

The average amount couples are spending on their weddings went up in 2014, including what they’re paying for engagement rings, according to a survey from The Knot. 


Help is wanted, but it’s hard to find

The number of small business owners who can’t find qualified people to fill open positions has reached its highest level since before the recession, a survey by the National Federation of Independent Business shows. 


Desire to save tax refunds hits 12-year high

Nearly half of all Americans who expect to receive a tax refund this year will put that money into savings instead of spending it, the National Retail Federation said. 


Valentine’s Day sales as unpredictable as love

While reports from across the country indicate that Valentine’s Day sales were uneven for jewelers, those consumers who were buying went for lower price points, classic diamond pieces and skinny bracelets for stacking.  


NRF: Retail sales will increase 4 percent this year

The National Retail Federation predicts that economic growth and lower unemployment rates will help retail industry sales climb 4 percent in 2015, a very slight improvement over last year.


1 in 5 to buy jewelry this Valentine’s Day

More than 20 percent of shoppers plan on purchasing jewelry this Valentine’s Day, spending a total of $4.8 billion on the category, the National Retail Federation said.  


NRF: Holiday retail sales reach $616B in 2014

Total retail sales in November and December increased by 4 percent to reach their highest levels since 2011, according to the National Retail Federation. 


Retailers share the words that sum up the season

National Jeweler asked retailers to use just one word to describe their holiday season sales. Responses ranged from mediocre to cheerful to unusual. 


Survey: Holiday return fraud may cost retailers $3.8B

The retail industry as a whole will lose an estimated $10.9 billion to return fraud this year, with more than a third of that occurring during the holiday season, according to the National Retail Federation’s 2014 Return Fraud Survey. 


For jewelers, just how super was Saturday?

Christmas came early for some jewelers making this last weekend before the holiday less busy, while others reported strong sales. 


Final predictions roll in as season winds down

Lower gas prices, an improved job market and late-spending consumers could give retailers a boost as the 2014 holiday season comes to a close. 


At the start of the season, fine jewelry shines

On a weekend usually overshadowed by big-box frenzy, jewelry held its own in the days following--or, in some cases, on--Thanksgiving.   


Gift cards remain top choice among holiday shoppers

Consumers will spend more than ever before on gift cards this holiday season, citing practicality as the reason they buy them instead of picking a specific present.


Last Saturday before Christmas expected to be super

Analytics firm ShopperTrak predicts that Dec. 20, a/k/a “Super Saturday” this year, will overtake Black Friday as the top sales day in the 2014 holiday season.


Another holiday sales forecast comes in at 4 percent

Synchrony Financial is the latest organization to release its forecast for the holiday season, and it predicts single-digit growth in the same range as the NRF and Deloitte.


This holiday, NRF expects a more giving consumer

Shoppers are projected to spend more on others, less on themselves and pay the economy little mind this holiday season, the latest National Retail Federation survey shows.  


8 keys to being competitive this holiday season

PricewaterhouseCoopers U.S. said it expects holiday spending to decrease by 7 percent this year but offered retailers a number of strategies to drive sales and remain competitive this November and December. 


Jewelers weigh in ‘solid’ holiday growth prediction

The most recent holiday sales forecast, released Tuesday by the National Retail Federation, predicts that consumers will spend 4 percent more this November and December than they did last year. 


Biz owners feeling more satisfied but less successful

U.S. small business owners are more satisfied today with their role as entrepreneur than they were at the end of the recession but also are less likely to see themselves as successful, a recent Wells Fargo/Gallup survey shows. 


1 in 4 affluents to buy jewelry this holiday season

Twenty-seven percent of wealthy shoppers said they plan to buy jewelry this holiday season, with most indicating that they would spend the same amount or more on gifts this year, a recent study shows. 


Holiday sales forecast to grow 4 percent

One of the first, if not the first, holiday sales forecast is out there, and it predicts a pretty merry holiday season for retailers. 


What cities have the most enthusiastic employees?

Employees are highly engaged in Huntsville, Ala. and Miami but are feeling less workplace love in Las Vegas and Lincoln, Neb., a survey shows. 


In age of experiential spending, jewelry holds its own

Retail spending was up again in the month of July as the economy continues to slowly climb out of the recession and consumers spend on experiences and fine jewelry, which is seen as an investment because of its permanence, over gone-tomorrow material goods, according to MasterCard. 


What is the best way to acquire customers online?

Search engine marketing continues to be one of the most effective online customer acquisition tactics, a new study of retailers by the National Retail Federation shows.


NRF lowers 2014 sales growth forecast

After a harsh winter that hampered retail sales, the National Retail Federation has revised its retail sales forecast downward for the full year 2014, though it does expect sales to pick up in the second half of the year. 


Millennials desire authenticity, are cause-oriented

The generation dubbed the Millennials want honesty in a brand, care about philanthropy, search for deals and constantly are connected via their smartphones. Find out what else Nielsen observed about the generation in a recent study. 


NRF: Father’s Day spending to top $12.5 billion

Though it remains a smaller gift-giving holiday than Christmas and Mother’s Day, consumers will continue to spend for Father’s Day this year, opting to splurge more on experiences than material objects. 


For many, Mother’s Day sales exceeded expectations

Jewelers were happy to see sales heat up for Mother’s Day following a long, brutal winter that kept consumers at home in many parts of the country.


Platinum sales growth to remain steady in 2014

U.S. retail sales of platinum jewelry were up 11 percent in 2013 and are expected to grow another 11 percent this year, the Platinum Guild International said.


NRF: Consumers feeling practical this Mother’s Day

U.S. consumers are expected to spend slightly less on mom this Mother’s Day and they will keep practicality in mind when shopping.


How much does doing business cost your store?

Jewelers of America is asking retailers to complete its annual Cost of Doing Business survey, which opened Monday and can be taken online. 


For affluents, online advice tips the buying scales

The latest Survey of Affluence and Wealth found that well-to-do Americans today are relying more on online reviews than brand messaging or salespeople’s opinions when deciding what to buy.  


Silver strong in 2013, SPS survey shows

A total of 73 percent of retailers reported an increase in sterling silver sales last year, and another 50 percent said the best selling opportunity with the metal is among female self-purchasers, the Silver Promotion Service’s annual Silver Jewelry Buying Trends survey shows. 


Amazon, Sam's Club rank high for experience

Sam's Club and Amazon remain the top retailers when it comes to providing customers with a good experience, according to recent research by the Temkin Group. 


Jewelry ranks as top luxury item among wealthy

Jewelry is the most widely collected luxury item in the world among the wealthy, although in North America it ranks third behind art and watches, according to The Wealth Report 2014.


More consumers to save tax refunds, not spend

Nearly half of consumers recently surveyed said they will be saving their tax refund money this year rather than spending it, according to the National Retail Federation.


Consumer sentiment on current economy best since ‘08

Though Nielsen research shows that their confidence retreated slightly in February, consumers overall are feeling more upbeat than they have in nearly six years.


Bad weather brings mixed results for Valentine’s Day

The relentless snow and frigid temperatures that have plagued most of the country this winter didn’t put a damper on Valentine’s Day sales for some jewelers, while others reported that inclement weather kept shoppers at home. National Jeweler gives an overview of the holiday’s sales by region.


44 percent of consumers would buy ‘smart’ jewelry

The latest study from the Jewelry Consumer Opinion Council shows that consumer interest in so-called wearable technology, smartwatches and bracelets designed to make everyday life easier, is growing.


Take our silver survey, enter to win an iPod touch

Please help National Jeweler with a brief survey about silver jewelry and win a free iPod touch! 


Retail sales growth expected to top 2013

With the economy anticipated to grow at its fastest rate in three years and unemployment dropping, the National Retail Federation predicts retail will be in a “relatively good place” in 2014.


For Feb. 14, consumers will continue to be cautious

The National Retail Federation predicts that Americans’ post-recession frugality will continue through Valentine’s Day, with slightly fewer consumers expected to purchase jewelry for the holiday.


How were your sales in 2013?

National Jeweler is calling for retailer participation in its annual post-holiday sales survey, which helps to gauge the health and performance of the jewelry industry.


As forecast, holiday sales up 4 percent

Holiday retail sales for November and December were up nearly 4 percent this year, keeping with the National Retail Federation’s prediction for the season.


In terms of stress, report says jeweler ranks low

Being a jeweler is reportedly among the least stressful careers to have in 2014, according to a recently released report from, an online resource for job seekers.


Holiday sales up, but foot traffic falls in 2013

Despite a shorter shopping season and bad weather across the country in the time leading up to Christmas, retail sales were up year-over-year this holiday season, according to data released Wednesday by ShopperTrak.


Online holiday sales climb but miss mark

Retail e-commerce spending from desktop computers hit $46.5 billion in November and December, increasing 10 percent over last year but falling short of the $48 billion forecast, according to data released Tuesday by digital metrics firm comScore. 


Daily spending in Dec. highest since 2008

Gallup Daily Tracking found that Americans spent $96 a day in December, the highest monthly average since September 2008 and the highest average for any December in the six years the company has tracked daily spending. 


Consumer confidence climbs at year’s end

While U.S. consumer confidence is improving, Gallup’s Economic Confidence Index still ended the year in negative territory, and Gallup said the federal government will need to learn to work together to boost it into the positive. 


For jewelers, it’s Facebook or nothing

National Jeweler’s final holiday poll showed that while many jewelers found Facebook to be an effective marketing tool this holiday season, there are still a percentage of retailers who aren’t engaged in social media at all.


Overall, jewelers report a solid holiday

Most retailers reported that the 2013 holiday season ended with sales up slightly or on par with last year, though a few noted that the average price point plummeted.


Jewelry among top performers this holiday season

Despite a shorter shopping period and severe weather, early numbers indicate that holiday sales increased year-over-year, with jewelry cited as one of the season’s best-selling categories. 


For many jewelers, Saturday was super indeed

For a number of jewelers, this past Saturday lived up to its billing, perhaps due to pent-up demand and an economy that is recovering, albeit slowly. Retailers told National Jeweler that diamond basics continued to fare well this holiday season, and a few also noted strong sales of colored gemstone pieces.


Weather brings drop in sales, foot traffic

ShopperTrak, a firm that has devices installed in stores across the country to count the number of people coming in, said that both retail sales and foot traffic were down last week due in large part to the weekend snowstorm. 


NRF: Consumers to shop right up to Christmas Eve

Around 10 percent of consumers who haven’t yet wrapped up their holiday shopping will wait until Christmas Eve to finish, news that is no surprise to jewelers who are used to being busy until closing time on Dec. 24.


This year, silver brings mixed results for retailers

National Jeweler recently polled and interviewed retailers about their seasonal sales of, and price points for, silver jewelry, a popular pick for holiday gifts. Here’s what they had to say.


Spending in luxury, jewelry is up, company says

Buyers are back in the market for luxury items and jewelry this holiday season, with the biggest shopping day for the season still to come, according to MasterCard Advisors. 


Retailers hopeful for a strong finish

In this short holiday season that’s quickly drawing to a close, retailers say that diamond sales remain strong, silver is doing well and Rolex watches are hot. Read on to see how sales at your store compare.


NRF: November sales up 4 percent year-over-year

Despite the fact that the holiday shopping season is shorter and retailers were offering big promotions, consumers spending increased only slightly in the month of November, National Retail Federation data shows. 


Consumer spending slows after holiday weekend

Shoppers took a bit of a break after the Black Friday weekend, as sales and traffic at brick-and-mortar stores were both down last week, according to data released by ShopperTrak. 


Survey: Retailers expect diamonds to remain hot

The greatest percentage of retailers surveyed in National Jeweler’s recent poll said they expect diamond fashion jewelry to be their best-selling category this holiday season.


Weekend storm slows sales for some

The winter storm dubbed Dion has been making its way across the country since late last week, dumping a mix of snow and ice on a number of states and interfering with any shopping that wasn’t taking place online.


In-store traffic down 4 percent over the weekend

ShopperTrak, a firm that has devices installed in stores to count the number of people coming in, said retail foot traffic declined 4 percent year-over-year this past weekend, a drop-off attributable to the Internet.


NRF: Slightly more people hit stores, spend less

The total number of unique shoppers over the holiday weekend--counting Black Friday, Saturday and Sunday as well as Thanksgiving Day--was up 1 percent year-over-year while the average spend per shopper fell 4 percent, National Retail Federation (NRF) data shows.


Survey says gift card spend to reach all-time high

The number of consumers who will purchase gift cards to give as holiday presents is projected to reach an all-time high this year, a National Retail Federation (NRF) survey shows.


Fewer expected to shop on Black Friday weekend

Even though a late Thanksgiving means a shorter period for holiday shopping in 2013, fewer consumers indicated that they will shop during Black Friday weekend this year, a National Retail Federation (NRF) survey shows. 


NRF: For many, holiday shopping already has begun

Enticed by early deals offered by retailers, more than half of American consumers have started their holiday shopping, a National Retail Federation (NRF) survey shows. 


Survey: 38 percent will shop on Thanksgiving Day

More than one-third of consumers say they are likely to hit the stores at some point on turkey day though many will wait until the pumpkin pie is served to do so, Accenture’s annual Holiday Shopping Survey shows.


NRF: Consumers will be ‘thoughtful’ shoppers

This holiday season, consumers are expected to continue to spend their money cautiously and will expect thoughtful and knowledgeable customer service when they do choose to go into a store, the National Retail Federation (NRF) said in a recent conference call.


Business is improving, but the recovery remains slow

Jewelers of America’s 2013 Cost of Doing Business Report shows that jewelers’ sales continue to increase a little bit each year, and that brick-and-mortar retailers may be regaining ground when it comes to diamond sales.


Firm maintains holiday retail sales forecast

While fewer consumers shopped during the 16-day federal government shutdown, analytics firm ShopperTrak said its forecast for retail sales and foot traffic for the all-important months of November and December remains the same. 


More retailers offering free holiday shipping

Consumers looking to find free shipping deals for their holiday shopping won’t have to wait much longer.


Confidence concerns linger in wake of impasse

Jewelers say they are concerned about how this latest fiscal crisis, coming only a little more than two months before the all-important holiday season, will impact consumers’ mindset about spending money. 


33 percent of rich women want jewelry for the holidays

Fine jewelry and watches top the wish lists of some of the wealthiest American women this holiday season, a new survey finds. 


Wealthy to spend more on jewelry this year

Affluent Americans are expected to increase the amount they spend on fine jewelry and watches over the next eight months, and jewelers catering to this high-end clientele could reap the benefits with the right store atmosphere and sales techniques.