Surveys

50 Jewelers/50 States: Massachusetts

SurveysJul 14, 2017

50 Jewelers/50 States: Massachusetts

Located near Boston, Quadrum Gallery appeals to women buying pieces for themselves.

50states-MA-800x430.jpg
At Quadrum Gallery in Chestnut Hill, Massachusetts, all members of the staff contribute to the various areas of the business, including sales and social media.

Chestnut Hill, Mass.--In 50 Jewelers/50 States, National Jeweler interviews one retailer in each of the 50 U.S. states to find out how they are meeting the challenges of the changing retail environment.

Cynthia Kagan opened Quadrum Gallery, located just five miles west of Boston in Chestnut Hill, Massachusetts, in 1978. In the nearly 40 years since, it’s garnered a reputation as an independent jewelry design destination.

Today, the store has eight employees, including Director Sia Maravelias and Assistant Director Amy Renneisen

“We are like a really small family, and we all love doing what we do,” said Maravelias. “Each of us participates in all the many facets of the business, from sales to social media.”

This personal touch extends to Maravelias’ philosophy regarding customer service. 

She explained, “There is nothing better than walking into a store and having that one-on-one experience, where you are on a name-to-name basis.”

Maravelias chatted with National Jeweler about serving Quadrum Gallery’s self-purchasing female customer and keeping work fun.  



Cynthia Kagan opened Quadrum Gallery in 1978. The Chestnut Hill, Massachusetts store has eight employees and at approximately 500 square feet, “is a gem of a jewel box,” said Maravelias.

National Jeweler: What’s the biggest challenge your store is facing?

Sia Maravelias: Bridal has been a challenge for us, as we feel like the current market is evolving.

Our ultimate goal and top priority is to provide the greatest level of customer service possible, connecting, and hunting for the perfect pieces for our clients spread out all over the world. That is why we are so passionate about every little detail that goes into what we do, from our carefully curated selection of artists, to our photography, to our website, to our display cases and how we represent our designers.

NJ: What’s the top-selling brand and category at your store?

SM: Our clients love colored gemstone jewelry and Jamie Joseph, Barbara Heinrich and Gabriella Kiss are highly coveted.

NJ: Who is your regional customer?

SM: Our customer is predominantly a female self-purchaser who has an appreciation for beautifully crafted artist jewelry and loves to treat herself.

Our clients come to us because they trust us and value our time and knowledge in bringing them what we think is the very best.

NJ: What’s the most popular style of engagement ring with your clientele now?

SM: All of our engagement ring purchases are unique. We love that our customers seek one-of-a-kind rings that speak to them and their love.

NJ: Which social media accounts are important to your business?

SM: Instagram is number one. It’s a great way for us to connect with our customers and reach a broader audience.

We have one account for the gallery, @quadrumgallery. It allows us to instantly showcase new arrivals (to the store). We also like to give our followers a personal view of our favorite pieces with ideas on how to stack and mix-and-match metals and designers.

We also love how Pinterest has become this amazing way for people all over the world to discover us.

Both Instagram and Pinterest drive a huge amount of traffic to our e-commerce site.

NJ: How is your e-commerce doing?

SM: Our e-commerce site, www.quadrumgallery.com, has shown great growth year after year. It is absolutely essential for us to have an online presence. It is an ongoing, evolving project that we are continually perfecting. 

We also find that our local clients love to pre-shop our site so that when they come into the gallery they have ideas of what they want to try on in person.

NJ: What’s the best piece of advice you’d offer to other independent jewelry stores?

SM: Stay current and open an Instagram account if you haven’t yet--that’s where it’s at!

NJ: What’s a fun fact about you we can share with our readers?

SM: (Our staff) loves to party! (We celebrate) every opportunity possible--birthdays, anniversaries--and always with Veuve Clicquot!
Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

Retrouvaí’s Treasure Necklace
CollectionsApr 19, 2024
Piece of the Week: Retrouvaí’s Treasure Necklace

A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.

Stock image crime handcuffs
CrimeApr 19, 2024
Grand Jury to Hear Case Against Jeweler Charged in Fatal Shove Following IJO Show

Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.

China Pearl collage
MajorsApr 19, 2024
Unique Designs Acquires China Pearl

The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.

1-(3.18).JPG
Brought to you by
The Blueprint for Success in Scalable, Personalized Jewelry Retail

With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.

Printed and digital AGS Ideal grading reports
GradingApr 19, 2024
AGS Ideal Report Now Available in Printed Form

From now through mid-May, GIA will be offering the reports at a 50 percent discount.

Weekly QuizApr 19, 2024
This Week’s Quiz
Test your jewelry news knowledge by answering these seven questions.
Take the Quiz
Stock image of a polished diamond in tweezers
SourcingApr 18, 2024
Diamond Trade Remains Cautious Amid Economic Uncertainty

De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.

LVAJWS24_carousel_images_1872x1052_1.jpg
Supplier BulletinApr 18, 2024
Discover History’s Hidden Gems at the Las Vegas Antique Jewelry & Watch Show

Sponsored by the Las Vegas Antique Jewelry & Watch Show

Jewelers of America Fly In Washington, D.C.
Brought to you by
How Jewelers of America Represents Your Business

For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.

Kelly Yoch
WatchesApr 18, 2024
Watch E-tailer Collectability Hires Kelly Yoch

The Patek Philippe expert will serve as personal curator for the brand-focused company.

Interior of TAG Heuer Boutique on Carnival Cruise Ship
WatchesApr 18, 2024
TAG Heuer Opens Its Largest Standalone Boutique at Sea

The 553-square-foot shop is aboard the Carnival Jubilee cruise ship.

 Stock image of a gavel
Policies & IssuesApr 17, 2024
NDC Prevails in U.K. Case Over Lab-Grown Diamond Advertising

NDC filed a complaint against Skydiamond for use of phrases like “diamonds made entirely from the sky.”

John Carter, 2024 Shipley Award winner
Events & AwardsApr 17, 2024
And the 2024 Winner of the Shipley Award Is …

John Carter received the AGS’s highest honor Tuesday afternoon at Conclave in Austin, Texas.

Visual from Tiffany & Co.’s With Love Since 1837 campaign
FinancialsApr 17, 2024
LVMH’s Q1 Jewelry Sales Fall 5%

LVMH said the company performed well despite an uncertain geopolitical and economic environment.

 B&D ribbon cutting in RI
MajorsApr 17, 2024
Stuller’s B&D Opens New Headquarters

B&D Sales and Service held a ribbon-cutting event for its new location in Cranston, Rhode Island.

Model Wearing Eat Cake Collection
CollectionsApr 16, 2024
Akaila Reid Launches ‘Eat Cake’ Collection

It’s ultra-feminine and filled with gold, pearls, and soft pastels.

Emily Highet Morgan, Emily Bennett
MajorsApr 16, 2024
Loudr Adds 2 Directors

Emily Highet Morgan and Emily Bennett have joined the agency’s team.

Stuller catalogs
MajorsApr 16, 2024
Stuller Releases First Lab-Grown Diamond Jewelry Catalog

Its updated book for mountings is also now available.

Headshot of Karen Rentmeesters
SourcingApr 16, 2024
Karen Rentmeesters Takes Over as Interim CEO of AWDC

She has been with the organization since 2010, most recently serving as its chief officer of PR and industry relations.

Joyce’s Jewelry
TechnologyApr 15, 2024
Judge Rules Jeweler’s Lawsuit Against PNC Bank Can Move Forward

Joyce’s Jewelry sued the bank after cybercriminals drained its accounts of nearly $1.6 million through a series of wire transfers.

Alfred W. DeScenza
IndependentsApr 15, 2024
Alfred W. DeScenza of DeScenza Diamonds Dies at 95

He is remembered by loved ones for his loyalty, integrity, and kindness.

Madeleine K. Albright
AuctionsApr 15, 2024
Madeleine K. Albright Jewelry, Pins Coming to Auction

Hosted by Freeman’s | Hindman, the sale will take place May 7-8.

Audemars Piguet circa 1985 emerald car watch
AuctionsApr 15, 2024
All of Sotheby’s ‘Rough Diamonds’ Sold in Less Than an Hour

The auction house said all 24 timepieces offered in its underground sale of rare and avant-garde watches quickly found buyers.

AGS Conclave 2024 logo Austin
Events & AwardsApr 15, 2024
10 Can’t-Miss Sessions at AGS Conclave 2024

From lab-grown diamonds and AI to the inevitable Taylor Swift mention, here are some of Conclave’s most intriguing educational offerings.

My Next Question webinar
Recorded WebinarsApr 12, 2024
Watch: What Jewelers Need to Know About Insurance

From cybersecurity liability to trade show coverage, insurance experts share tips on how to build the right policy.

Evil Eye Charm with Turquoise Disc
CollectionsApr 12, 2024
Piece of the Week: Lionheart’s Evil Eye Gemstone Charm

The charm is a modern rendition of the evil eye amulet that has been worn for thousands of years.

The Jewelry Symposium scholarship winners 2024
Events & AwardsApr 12, 2024
The Jewelry Symposium Announces 4 Scholarship Winners

Ahead of its trade show next month, TJS awarded free registration and accommodations to one jewelry professional and three students.

SRK Empire and SRK House
Policies & IssuesApr 11, 2024
SRK Exports’ Journey Toward Net Zero Impact

By the end of this year, SRK’s diamond manufacturing complexes will achieve net zero emissions, one of an impressive array of achievements.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy