Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
8 Brands to See at Jewellery Box in Las Vegas
The new show, which features both fashion and fine jewelry, is scheduled for June 5 to 7 at the Las Vegas Convention Center.
New York--This year in Las Vegas, there will be a new trade show with exhibitors who are selling both fine and fashion jewelry.
Jewellery Box, a trade-only show, will be mostly jewelry but also will feature exhibitors who sell accessories and other merchandise that jewelers or specialty stores might want to stock.
A spokesperson for the show said last week that they attribute the smaller number to the build-up of the show in its first year and the competition from the many other shows taking place at the same time, and added that they’re still selling spaces and hope to have closer to 100 by show time.
One of the exhibitors, Smadar Sarid, who runs his eponymous jewelry line, said he wanted to try Jewellery Box to reach new customers and expand his footprint to sell in other parts of the United States.
Exhibitor K.Mita, meanwhile, does a number of other retail and wholesale trade shows, including JA New York, JCK Tucson, the Washington Fine Craft Show and the Philadelphia Museum of Art Craft Show.
Keiko Meita of K. Mita told National Jeweler that they are hoping to pick up new accounts and gain a wider exposure at Jewellery Box.
“We liked the mid-range price point and smaller size of the show relative to JCK Las Vegas,” she said. “It’s too easy to get lost in a very large show. We also liked the strength of the organizer and lower cost to participate.”
For Enji Studio Jewelry, this will be the first time the brand is showing in Las Vegas.
Designer Niki Grandics said she had heard from other people in the jewelry industry that they often see the same exhibitors every year at the more established shows and instead were interested in discovering new brands and designs in Vegas, which helped her make the decision about Jewellery Box.
“This new show seems like a great way to tap into that, and I’m hoping to make some great connections at the show and present my brand to a larger audience.”
Jewellery Box is owned and operated by Emerald Expositions, which also runs Couture and the Las Vegas Antique Jewelry & Watch Show. It will be
Here are eight brands to check out at Jewellery Box.
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