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Seven Oaks Fine Jewelers shares how they create customer loyalty, and says their young bridal clients are looking for lab-grown diamonds.
This is especially the case among adults ages 35 and younger, according to census data recently examined by the Pew Research Center.
Customer demand, profit margin and winning over competitors’ customers are just a few of them, columnist Jess Gendron writes.
In Houston, Reiner’s Fine Jewelry relies on personal connections with customers to maintain a thriving custom business.
Flont offers a fine jewelry rental service, allowing consumers to try before they buy.
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.