FREE Marketing Tool! Exhibitor Invites Program
JA New York has invested over $50,000 in this effective online service to help exhibitors get the word out about their participation and show specials. In this 3-tiered e-mail campaign, you control the timing, messages and frequency while we handle the design, technical details & costs!

INVESTMENT: FREE to JA New York Exhibitors

Online Directory Profile » JA Connect
JA Connect is a free online tool to help attendees pre-plan who they are going to see at the show, make appointments and find your booth once they get to the show. As a participating exhibitor, you are already part of this valuable marketing tool and your listing will be active once a booth number is assigned. As part of your participation in the show your company receives the following in our online Exhibitor Directory at no additional cost. In order to take advantage of this online directory, you must login and complete your company profile.

• Company logo
• 400 Word Company Description
• Inclusion on interactive floor plan
• 1 Press Release Upload
• Scategory Listings
• Enhanced Icon Next to Company Name in Exhibitor List

**ADDITIONAL EXPOSURE – Statistics shows that exhibitors with an image or product description results in over 75% more click through rates. We offer the opportunity for you to upgrade your on-line directory listing by purchasing product images, descriptions, videos and show specials. See the section titled Pre-Show & Digital for additional online options.

Attract Media Attention
On behalf of our exhibitors we provide complimentary pre-show and on-site public relations services. We have a full time Public Relations firm, Last Word Communications, to work on behalf of the show to promote the event and our exhibitors to the Media. Our Press Room features information from and about show exhibitors and serves as a lounge for visiting editors, reporters, jewelry and fashion bloggers.

Representatives from our Public Relations Firm will be on-site every day speaking with the press and letting them know about your new products. Be sure to drop off your press kits (preferably in digital format) on the opening morning of the show to take advantage of this complimentary service to get your products in front of the media.

Social Media Exposure
We urge our exhibitors to follow us on Facebook and Twitter to join the community and for the latest news and updates from the show! You can interact with other vendors, buyers, press and jewelry industry insiders and also upload photos so our fans and followers can preview your newest collections before each show.

PRE-SHOW & DIGITAL (back to top)

Online Directory Profile
In addition to your complimentary on-line directory listing you also have the opportunity to upgrade your on-line company profile to increase exposure and generate more leads. Statistics show that company profiles with an image or product description result in over 75% more click through rates.

INVESTMENT: Contact Account Representative for Pricing

Basic Package » Online Directory
One (1) product image

INVESTMENT: $49

Enhanced Package » Online Directory

• Everything from the Basic Package
• Two (2) additional product images and descriptions and everything from Basic Package Brochure / Press release. Products can be searched, are listed on your profile, are visible on the interactive floor plan and can be added to an attendees show planner.
• Upload a Show Special.
• Ability to view the attendees who’ve visited your profile or added your company to their planner.
• A highlighted entry in the online exhibitor listing.

INVESTMENT: $99

Premium Package » Online Directory

• Everything from the Enhanced Package
• Upload an image and link that will be a sponsorship ad that runs throughout all the JA Connect pages including the interactive floor plan, the attendee homepage and in the dashboard emails.

INVESTMENT: $199

Extra Product Enhancement » Online Directory

• Upload an extra product image, description and brochure/press release.
• Note this option is only available with the purchase of a premium or enhanced package.

INVESTMENT: $99

Product Showcase Enhancement » Online Directory
Upload a product into the Online Product Show case. The Online Product Showcase highlights a select group of products at the show. Products in the showcase are displayed throughout the JA Connect pages at the top of all product lists and are specially featured in emails sent to attendees.

INVESTMENT: $149

Video Enhancement » Online Directory
Upload a video. Videos can be searched, are listed on your company profile, are visible on the interactive floor plan and can be added to an attendees show planner.

INVESTMENT: $499

Website Advertising » ja-newyork.com
Over 10,000 attendees visit ja-newyork.com generating more than 100,000 page views in the weeks leading up to the show. 85% of retailers visit at least once per week for key information regarding the show. Advertise on the JA Website to maximize your reach while minimizing costs.

Website Ad » Leaderboard

• 3 month block
• Limited to 5 in rotation
• Run of site on ja-newyork.com

INVESTMENT: $1200

Website Ad » Mid Rectangle

• 3 month block
• Limited to 5 in rotation
• Run of site on ja-newyork.com

INVESTMENT: $900

Website Ad » Anchor

• 3 month block
• Limited to 5 in rotation
• Run of site on ja-newyork.com

INVESTMENT: $500

Registration Website » Leaderboard Ad

• 3 month block
• Limited to 5 in rotation
• Run of site on ja-newyork.com

INVESTMENT: $1200

Registration Website » Anchor Ad

• 3 month block
• Limited to 5 in rotation
• Run of site on ja-newyork.com

INVESTMENT: $500

Buyer e-Newsletter
Reach thousands of buyers before the show. Buyer eNewsletters are periodic show updates sent by JA New York and actively used by buyers to prepare and plan for the show. JA New York eNewsletters contain valued information, links to exhibitor lists, floor plans, product information, hotel reservations and much more. Select from one or all eNews dates for maximum exposure. *Circulation is approximately 70,000 email addresses per show.

DEPLOYMENT DATES:

• 6/13/2012
• 6/27/2012
• 7/11/2012
• 7/18/2012

LEADERBOARD AD = $800 (Exclusive, Limited To 1 Per Issue)
RECTANGLE AD = $400 (Limited To 3 Per Issue)

Digital Advertising Packages
Your show success depends on reaching the right people and driving them to your booth. Our digital / online packages are the most efficient and economical way to promote your products and brand at the upcoming show. Combining the power of the show website and the Buyer eNewsletter you can deliver your message directly to your target audience.

Leaderboard Digital Advertising Package #1

• Leaderboard ad on the show website
• Leaderboard ad (an exclusive position) in all 5 issues of the Buyer eNewsletters

INVESTMENT: $2200

Leaderboard Digital Ad Package #2

• LEADERBOARD AD (run of site on ja-newyork.com)
• LEADERBOARD AD (show attendee registration pages)

INVESTMENT: $2100

Rectangle Digital Ad Package

• Rectangle right rail ad on the show website
• Rectangle ad in all 5 issues of the Buyer e-Newsletters

INVESTMENT: $1800

ON-SITE (back to top)

Printed Show Directory
Drive traffic by promoting your brand, company and / or booth location with the #1 navigation tool on show site – the Show Directory

BRAND SHOW PENS
An exclusive opportunity to brand your company
name on registration pens. A great way to promote
your company before attendees walk on the show
floor.

INVESTMENT: $1500

BRAND HAND SANITIZER
An exclusive opportunity to brand your company name on
customized hand sanitizer bottles. Promote your company
before attendees walk on the show floor. This take away
will provide continuous company recognition.

INVESTMENT: $3000

Lanyards
Put your company name and logo around the next of every attendee with a creative way to be seen continuously throughout the show.

INVESTMENT: $5000 (price does not include production or labor costs)

Backlit Kiosks
Backlit Kiosks will be strategically placed by Show Management on the Show Floor ONLY. No Backlit Kiosks will be positioned in the Lobby.
A great way to get buyers attention, it's a 2-sided ad and it is in lights!

INVESTMENT: $2250

Official Show Bag
Participating sponsors have an incredible opportunity to drive booth traffic and brand recognition when they make their bag the "Official" Show Bag.

INVESTMENT: $5000 (price does not include production or labor costs)

Directory Inserts (Limited to 5)
Insert a custom collateral piece inside each copy of the Show Directory. Promote a show special, new product, special program and booth location.

INVESTMENT: Contact Account Representative for Pricing
(price does not include production or labor costs)

Badge Holder Branding
Branding on all attendees actual badge holder

INVESTMENT: $7500 (price does not include production or labor costs)

Show Floor Banners
Placed in various locations throughout the show floor at the discretion of Show Management. Banners are another great way to get your message in front of buyers.

INVESTMENT: Contact Account Representative for Pricing
(price does not include production or labor costs)