A CONCENTRATION OF SELLING OPPORTUNITIES IN NEW YORK CITY.
Think jewelry. Think New York City. It’s the jewelry capital of the world and home to JA New York, the industry’s premier trade show for more than 105 years. Ideally situated in the heart of the action, with more than 50% of the country’s jewelry retailers concentrated nearby, JA New York is your single best strategy for reaching buyers and maximizing your marketing impact. If you want direct, cost-effective access to the largest, most actively engaged community of jewelry professionals in the world, think JA New York.
LOYAL RETAILERS.UNIQUE LEADS. NEW CUSTOMERS.
With its New York location, vibrant energy and incomparable resources, JA New York is the marketplace of choice for thousands of serious jewelry buyers—many who attend no other major trade events. These loyal attendees are part of a high-quality concentration of jewelry retailers on the East Coast who represent new leads, new sales and new business for you.
SERIOUS BUYERS COME HERE TO BUY.
JA New York is, above all, an order-writing show. 42% of attendees have annual sales of more than $1 million, and the majority serve clientele from regions with the highest per capita income in the US. These retailers come to JA New York with generous open-to-buys and immediate purchasing intent, ready to compare products, find new suppliers, open new accounts, and get down to business—which they do in impressive numbers: 92% place orders at the show, and 83% place orders with new vendors. Exhibit at JA New York if you want to reach them.
PREMIUM EXPOSURE TO AN INTERNATIONAL AUDIENCE.
8,500 jewelry professionals—leading buyers from 30 countries and nearly every state—attend JA New York, drawn by the industry opportunities and the vibrant, fashion-forward city of New York. Easily accessed from major destinations worldwide, JA New York brings the industry together like no other trade event, giving you an unmatched opportunity to meet face to face with high-level decision-makers in an efficient, sophisticated business environment that’s focused completely on helping you sell. More than 550 exhibiting companies are reaping the benefits of this hard-working show. You can, too.
A POLISH NEW SETTING FOR BUSINESS.
JA New York has a fresh new vibe. Reinvented and re-imagined to truly reflect the progressive elegance of the industry, this event is now a highly polished showcase for your products and services. Expect the edited, beautifully re-thought environment to attract more buyers and keep them on the show floor longer.
NEW YORK JEWELRY WEEK'S MAIN EVENT.
New this year: JA New York is the hub of New York Jewelry Week, a value-added event that opens the doors of New York City’s major jewelry showrooms and the Diamond District to JA New York attendees while it draws top-tier buyers to your booth. Your buyers will benefit from the increased scope, and you will too—from increased attendance, more high-ticket buyers and additional jewelry professionals in New York City.
A REFOCUSED MARKETING PLAN TO ATTRACT NEW BUYERS.
JA New York’s show floor isn’t the only part that’s new. Marketing and promotion have been re-energized, too—and now include greatly expanded outreach to a much broader array of industry buyers. High-impact messaging, aggressive online marketing, multi-tiered direct mail, advertising in major industry publications, public relations and social media all combine to attract new buyers from all distribution channels: independent jewelry retailers and retail jewelry chains, mass merchandisers, department stores plus more non-traditional jewelry retailers. Exhibit here and let JA New York help you cost-efficiently reach them all.
THE SURPRISING AFFORDABILITY OF NEW YORK CITY.
A New York combines productivity and value to give you maximum return on your trade show investment. In addition to competitive booth pricing, you can take advantage of special JA discounts at nearby host hotels (never more affordable than they are right now). Book today, and you’re guaranteed our lowest rate.