Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Digital roundup: Hamilton Jewelers, Tacori, more
A blog on straight and same-gender wedding jewelry and a new engagement ring application from a retailer are among the most recent online developments in the industry.
New York--A blog on straight and same-gender wedding jewelry and a new engagement ring application from a retailer are among the most recent online developments in the industry.
Designer Rony Tennenbaum will launch “Rony Talks,” a column on wedding jewelry etiquette that will run on Love Inc, a wedding website and digital magazine for couples of all orientations.
The column will debut Oct. 8. Tennenbaum will provide readers with jewelry news, fashion, protocol, wedding and engagement themes, and tips and advice.
The designer has 25 years of experience, and launched his same-gender engagement, wedding and anniversary rings in 2008 after recognizing the need for LGBT (lesbian, gay, bisexual and transgender) wedding jewelry beyond rainbows and triangles.
Tennenbaum was a contributor to Engagement 101 magazine and GayWeddings.com. Love Inc, with the “Inc” standing for “inclusive,” features content catering to both straight and same-gender couples.
Hamilton Jewelers has launched “With This Ring …,” an interactive ring builder app that walks couples through the process of designing their ideal engagement ring.
The app is available for iPhones and iPads.
Users first select one of Hamilton’s engagement rings, from a solitaire to three-stone setting. They then are prompted to select a loose diamond based on cut, color and clarity.
Also included on the app is educational information including the 4Cs, proposal ideas for prospective grooms-to-be, the ability to bookmark a favorite design or designs they are working on and videos of Hamilton crafting its jewelry.
The With This Ring … app joins Hamilton Jewelers’ iCatalog+ app, which allows users to browse and shop the retailer’s latest catalogs.
Hamilton Jewelers has locations in New Jersey and Palm Beach, Fla.
Gemfields is now selling an exclusive collection of its collaboration jewelry on CoutureLab, a London-based boutique and e-commerce site.
The curated collection will feature colored stone jewelry from designers including Alexandra Mor, Fernando Jorge and Shaun Leane, all whom create one-of-a-kind pieces with Gemfields’ Zambian emeralds and amethysts and Mozambican rubies.
The CoutureLab launch marks Gemfields’ first complete collection with a single retailer.
Tacori’s website, Tacori.com, was recognized as the Best Catalog Website at the 2013 WebAwards.
Hosted by the Web Marketing Association, the WebAwards is the longest-running annual website awards competition dedicated to naming the best online properties and setting the standard of excellence for all website development. This year marked the 17th edition of the awards.
Tacori.com allows visitors to
The site is compatible with mobile devices and each individual product is fully intact with social media capabilities.
Tacori’s site also features its short film Par Chance, which explores the idea that true love can occur by chance.
More than 1,500 entries were reviewed for this year’s WebAwards, and were judged on design, copywriting, innovation, content, interactivity, navigation and use of technology.
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The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
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The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.
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The Patek Philippe expert will serve as personal curator for the brand-focused company.
The 553-square-foot shop is aboard the Carnival Jubilee cruise ship.
NDC filed a complaint against Skydiamond for use of phrases like “diamonds made entirely from the sky.”
John Carter received the AGS’s highest honor Tuesday afternoon at Conclave in Austin, Texas.
LVMH said the company performed well despite an uncertain geopolitical and economic environment.
B&D Sales and Service held a ribbon-cutting event for its new location in Cranston, Rhode Island.
It’s ultra-feminine and filled with gold, pearls, and soft pastels.
Emily Highet Morgan and Emily Bennett have joined the agency’s team.
Its updated book for mountings is also now available.
She has been with the organization since 2010, most recently serving as its chief officer of PR and industry relations.